Eurocircuit: Premier Automotive Boutique

“Always. Be. Better.” This desire to continuously strive to improve fuels Eurocircuit (and its family of brands), a company dedicated to providing customers with the best service and products available for their European automobile. Currently providing products and services for BMW; Porsche, Audi, Mercedes and other European makes will be available beginning this year.

Founded by Ferrukh Sheikh and his late wife, Randi Sheikh, in February 2021, Eurocircuit initially began as Bimmercircuit, a one-stop shop for everything BMW. Starting as a BMW Car Club and quickly growing into a brand with a following with those seeking to have an “Always. Be. Better.” lifestyle, Bimmercircuit offers community-oriented, family-friendly events as well as enthusiast-curated drives and rallies and also unique upgrades like their patent-pending F8x M2/M3/M4 True Equal-Length Exhaust. Looking for more upgrades? BC offers suspension, roll-cages, wheels and carbon fiber aero/accessories, taillights and so much more. Bimmercircuit has everything and anything you need to upgrade your ride with style, elegance and class.

With products from BMW OEM/OE, aftermarket brands such as Bimmercircuit, HRE, BBS, KW, Ohlin, Evolution Racewerks, Eventuri and Burger Motorsports, to name a few, BMW enthusiasts can shop with confidence.

Eurocircuit/Bimmercircuit manufactured parts are proudly sourced and made in the USA. All aftermarket parts are inspected for quality and fitment to ensure the best experience for the client.

In line with its focus on excellence, Bimmercircuit’s offerings extend beyond the shelf to the world at large and the open road. Sharing their passion for driving high-performance BMWs, aficionados sport clothing and accessories, like key-tags, bottle openers and stainless-steel tumblers available at Bimmercircuit, with pride.

When Ferrukh invited Conejo Valley Lifestyle Publisher Ben Malkin to ride along with the Bimmer Club from Gorman to Ojai, he jumped at the opportunity.

Road Trip

One of Ferrukh’s main goals is to build a community of BMW and automotive enthusiasts, who all share in the passion of building a better community, not only for those within the automotive culture, but for those society as well. As stated on their website,, “Bimmercircuit aims to expand the automobile community by joining the passion of BMWs with the desire to ‘Always. Be. Better.’ through family-friendly social events, drives/rallies, track days and meets.”

I was fortunate to be invited by the Bimmercircuit family to join them on a drive so I can get a glimpse of what the BC culture is. They took me on an incredible drive from Gorman to Ojai. Taking their M3s/M5s and any other BMW you can imagine to roads less travelled allows these vehicles to be driven the way they were meant to be driven. Still, safety for the drivers and the driving public is paramount—I felt safer on this drive than I do on the 101.

I rode "shotgun" in Ferrukh's M3cs—an award-winning beauty that by the time Ferrukh and his team completed their modifications, exceeded factory specs. It was, as BMW says, "A Driving Machine." More than a dozen BMW enthusiasts showed up for the drive. They were a warm and friendly crew of all ages and backgrounds. The drive across the Tehachapi Mountains on Hudson Ranch Road and then down to Ojai was wonderfully beautiful, filled with late fall color, mountain views, crisp clean air and camaraderie amongst folks with a shared passion. All in all, it was a great day full of fun for me. I would highly recommend joining them for the experience! —Ben Malkin

For more information, email Bimmercircuit at or visit

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