As the holiday season approaches, Evergreen Dreams Floral Studio, a thriving business in Augusta, GA is buzzing with activity. Run by mother-daughter duo Marcy and Lena, this charming floral studio has become a local favorite, offering handmade wreaths and floral arrangements with a unique eco-conscious twist.
Lena, the creative force behind the designs, has always had a passion for florals. “There’s something timeless about working with nature’s bounty,” she says, her eyes lighting up as she describes her favorite trends for the holiday season. Lena’s love for her craft shines through in the top three trends she’ll be embracing this holiday season.
First on her list is combining dried elements, delicate flowers and seasonal fruits. “There’s something incredibly nostalgic for me and timeless about utilizing these less traditional items in arrangements,” Lena shares. The beauty of dried florals lies not only in their longevity but also in their rich, textural contrast to fresh elements, capturing the spirit of nature while creating stunning arrangements that are truly breathtaking for the holidays.
Second, Lena has set the standard and prioritizes sustainability. "Being conscious of where and how we source our materials is so important," she explains. Evergreen Dreams supports American flower farms when possible and ensures freshness no matter the source. Additionally, they incorporate recycled materials into their designs, repurposing ribbons and salvaged elements to create one-of-a-kind pieces. Businesses that Lena and Marcy partner with must align with their values, ensuring fair wages for workers.
Lastly, Lena is all about blending timeless designs with modern, unexpected touches. She describes her excitement for mixing magnolia branches, a tried and true southern classic, with rich velvet bows and hand-painted accents. “I love adding a bit of class and surprise to our designs,” Lena says. This year, she is especially excited to craft arrangements featuring softer pastels, rich jewel tones and earthy neutrals that will provide clients with a fresh twist on traditional holiday décor.
If these trends weren’t enough to inspire holiday excitement, Evergreen Dreams also offers upcoming workshops. The studio isn’t just about selling beautiful arrangements—it’s about fostering creativity in the community. Lena and Marcy are thrilled to host holiday-themed workshops starting in November. Attendees can make their own candles and floral arrangements, combining scents and blooms for a sensory experience. Lena’s friend, a business owner from Atlanta, will join her to share candle-making expertise, making these workshops a collaborative effort.
As Lena and Marcy prepare for the upcoming holidays, they both are deeply thankful for the community that has supported their dream. “We’re so grateful to God and our family and friends for all the love and encouragement,” Lena reflects. Marcy echoes this sentiment, noting how the people of the CSRA have welcomed their business with open arms.
As the holiday season draws near, Evergreen Dreams Floral Studio promises to add a touch of nature’s beauty to every home while staying true to their mission of creating more than just floral arrangements—they create experiences. With Lena and Marcy at the helm, this dynamic team is excited for what the season holds, ready to craft fresh, inspiring designs where old traditions meet modern elegance.
Flower arrangements and wreaths can be ordered on their website at www.evergreendreams.co.