Cheryl Campbell, owner of The Exercise Coach–South Tempe, shares the powerful benefits of strength training and how her studio is redefining fitness with smarter, more efficient workouts. By combining cutting-edge technology with science-backed strategies, Cheryl helps clients build muscle, boost metabolism, and improve overall wellness—in just two 20-minute sessions a week.
Dieting without exercise can accelerate muscle loss.
"Exercise is one of the most powerful strategies for improving your quality of life—so how you approach it is important. Many people avoid the gym because they're concerned about injury or feel like they don't have the time. That’s what makes sticking with an exercise program so difficult—and exactly where The Exercise Coach comes in."
What exercise is most important past the age of 45?
"The truth is, walking or light weight-bearing activities like jogging do not stimulate meaningful strength gains. Even moderate-intensity strength training often falls short if it doesn’t challenge the muscles significantly.
What really matters is understanding why you’re exercising. Counting reps or tracking time isn’t nearly as important as reaching the right intensity. Studies have shown that one properly executed, high-intensity set is more effective than multiple less demanding ones. Exercise only works as a stimulus if it's intense enough to signal your body to adapt."
How does AI play into the workout at The Exercise Coach?
"The Exercise Coach is a smart fitness studio powered by artificial intelligence and robotics instead of traditional dumbbells and treadmills. We use proprietary, high-tech ‘Exerbotics’ machines to deliver personalized programs optimized for efficiency. Just two 20-minute sessions a week produce results that traditional workouts—even daily ones—can’t match.
Muscle is the window to the rest of the body. Getting stronger improves everything—from bone density and metabolism to balance, hormone regulation, and weight management."
Can you tell us a little bit about The Exercise Coach and what you offer?
"There are many common misconceptions about exercise. At The Exercise Coach, our clients achieve maximum results with just two 20-minute workouts per week.
The way you exercise matters—because what’s at stake is significant. We begin losing muscle mass around age 30, which can impact overall health and mobility."