I recently had the opportunity to visit FACE FOUNDRIÉ, a facial bar in Park West. I was so impressed with my treatment (the Cryo Queen—see the next page for details) that I followed up with questions for Lauren Theobald, franchise owner of FACE FOUNDRIÉ in Peoria and Phoenix.
Opening FACE FOUNDRIÉ in Arizona
Theobald wanted to open her own business and felt aligning with a company she could feel passionate about was critical. When she discovered FACE FOUNDRIÉ (FaceFoundrie.com/location/peoria), she knew it checked all the boxes: it is woman-owned, consumer-driven, prioritizes continued education and professional growth and has a mission to make skincare accessible and attainable for everyone.
Theobald opened Arizona's first facial bar in Phoenix in November 2021 and debuted the Peoria location at Park West in December 2022.
What FACE FOUNDRIÉ Offers
FACE FOUNDRIÉ is a focused facial bar specializing in all things face: facials, brows, lashes and skincare. Theobald believes that effective skincare shouldn't be complicated or even aspirational. "What sets us apart is how we empower customers to look and feel their best through attainable pricing, effective services and an expert staff that deeply cares about your best self."
Benefits of a Facial and Skin Consultation
Theobald references all the advertisements for great skincare products. "They may be great," she explains, "but not necessarily what works best for you."
At FACE FOUNDRIÉ, personalized consultations are exactly that—personal. The trained staff will show you what products to use, why and how they will work best for you. "When you have a regimen that aligns with your goals," says Theobald, "that's when you can trust it will be most effective."
Theobald explains that facials are essential in helping maintain and build on a daily skincare routine. Monthly memberships are ideal for benefiting from more treatment-focused services, such as chemical peels, HydraFacials and extractions. All of these provide enhanced results when you combine them with a consistent at-home routine. And that routine can be simple—or you can add more components depending on your skincare wants and needs.
The FACE FOUNDRIÉ Difference
FACE FOUNDRIÉ was created to bring accessible, affordable, personalized skincare for every client. You can usually make same-day appointments and prices start at just $45 for mini facials.
Theobald stresses that affordability does not equal less. "Even though our services are affordable, we've gone to great lengths to provide a luxury experience that feels like an escape from the minute you walk in the door through check out. We love rolling out the red carpets for our clients!"
Lauren Theobald, FACE FOUNDRIÉ Franchise Owner
The FACE FOUNDRIÉ Difference
1 Open-Concept Space
Comfortable service areas can be curtained off for privacy—or thrown open for a party. The open concept caters to Face Parties, including wellness events, bridal celebrations, birthdays, anniversaries and more. It's ideal for couples and FACE FOUNDRIÉ even hosts corporate events.
2 The Sculpt Facial
True to its namesake, The Sculpt is a workout for your face. It includes facial cupping and a signature Hungarian massage. It is great for lymphatic drainage, releasing tension and tightening and toning the skin. This facial delivers immediate transformation and is the ultimate marriage of relaxation and effectiveness.
3 Cryo Queen
Cryo Queen uses Cryotherapy to target aging and hormonal concerns, stimulate blood flow and increase collagen production. This treatment includes LED therapy. Choose between blue LED, which tackles hormonal breakouts, or red LED, which improves skin tone and circulation and reduces the appearance of fine lines.
This gentle focused treatment uses a medical-grade scalpel to remove the top layer of dead skin and peach fuzz, giving you instant softer, brighter skin.