In this Q&A, we sit down with MaryAlice Farella, the visionary behind the Society Style brand, to discuss her journey from launching Society Men in 2005 to the expansion of Society Women in 2013 and the most recent opening of Society Beach in 2019. With her stores earning consistent recognition as the Best of Bergen, MaryAlice has established herself as a key player in the retail landscape of Bergen County, and Long Beach Island. Join us as we explore her insights on fashion, entrepreneurship, and the secrets behind her success.
What inspired you to start Society, and what makes it unique in the Bergen County area?
Back in 2005, I launched the iconic Society brand to create a fashion haven where everyone could be confident, feel fabulous, and own their style game!
Fall fashion is a big focus for many boutiques. How does Society create its collection to stand out this season?
At Society, we are fashion gurus, planning our style lineup almost a year in advance. We curate the coolest, most wearable trends from around the globe and blend them seamlessly with timeless classics.
As a female business owner, how do you infuse your personal style and values into Society’s offerings?
Picture classic elegance with a hint of hardcore—that’s my style vibe! I'm all about mixing bold colors and meaningful accessories to tell stories through fashion. Whether it’s rocking a vintage scarf in summer or layering up in vibrant cashmere during winter, it’s all about feeling empowered and fabulous.
What are some key trends or pieces from your fall collection that you're particularly excited about?
Get ready to fall in love with our custom cashmere cardigans, flowy wide-leg pants, show-stopping dresses, and tech-savvy pieces that are wardrobe essentials!
Community is often important for local businesses. How does Society engage with the Bergen County community?
We’re not just about fashion—we’re about fostering a community vibe! From our Bergen County hub in Westwood to our sunny digs at Society Beach on Long Beach Island, we're deeply involved. We’ve got local teens rocking it on our team and partner up with Waves of Strength on LBI, where kids with incredible stories get to surf and shine!
In what ways does Society cater to the diverse tastes and preferences of its clientele?
At Society, we curate unique pieces for everyone. Whether you're into timeless elegance or trend-setting styles, we’ve got something to make every family member look and feel amazing.
Could you share a memorable customer experience or a story that highlights what makes shopping at Society special?
Every day at Society is exhilarating and style-packed! Whether you are finding your inner style appeal or want to channel a style icon, shopping here is the ultimate vibe.
With the fashion industry evolving rapidly, how does Society stay ahead while maintaining its identity and values?
At Society, we're all about making people feel fantastic through style. We’ve been dressing generations and always keep it real—whether it’s the first day of school, a milestone celebration, or traveling the globe, we have you styled!
What advice would you give to other aspiring female entrepreneurs looking to break into the retail industry?
Keep it real, stay kind, and hustle hard! No matter what, Society is all about being authentic.
Looking ahead, what are your goals and visions for Society in the coming years?
Get ready for the next chapter of Society. Stay tuned for what’s next, but for now, swing by Society Men, Society Femme, or Society Beach on Long Beach Island. We can’t wait to help you own your style game!
For more information visit www.societyfemme.com.
"Keep it real, stay kind, and hustle hard! No matter what, Society is all about finding your groove." - MaryAlice Farella
"At Society, we're like fashion fortune-tellers, planning our style lineup almost a year in advance. We cherry-pick the chicest, most wearable trends from around the globe and blend them seamlessly with timeless classics." - MaryAlice Farella