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Sincerely Susan


Article by Emily Thibault

Photography by Photo KC (Taylor Douglas)

While big milestones may not exactly look the same as they did pre-pandemic, life is still moving on. People are still getting engaged, getting married, and celebrating as safely as they can. After all,

“When you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.” - When Harry Met Sally

Enter Sincerely Susan. She has an impeccable reputation for finding you the perfect dress, all at the perfect price. She specializes in Mother-of-the-Bride (or Groom!) dresses, as well as an incredible assortment of rehearsal dinner options. If you haven't heard of her, you're not alone. Her word-of-mouth advertising is so strong, you're not going to see her name blasted all over traditional advertising.

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So how does she do it? Located in Lenexa, her store is a warehouse environment with six private dressing rooms. Meaning there are thousands of dresses to choose from, in a no pressure environment - and affordable prices. Shopping is by appointment only allowing you to completely relax, and truly find the perfect dress. Each appointment is an hour and a half, with a dedicated stylist to assist you.

Susan is amazing at what she does. I went in to find a dress for formal family photos (because why not in 2020?), and she started by asking me a few basic questions. The length of dress I wanted, the color, if there was a particular fabric I was leaning towards etc. She then went and pulled me at least ten options, just to begin. The third dress I tried on was "the one". And she knew it from the beginning! I was there for less than 20 minutes, that's how good she is. She makes sure to pull styles based off your body type, as well as your comfort level.

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All of their gowns are priced $300 and below. If you've ever shopped for a formal gown, you know that's almost unheard of. Unlike traditional stores that may only have a few samples to try on, Sincerely Susan carries an array of sizes from 0-24W so that you'll have plenty of options to find the best fit and style for your event. It doesn't stop at dresses. They carry wraps, accessories and evening bags. They are truly a one-of-kind, one-stop-shop for all things special occasion in Kansas City. People have been known to drive for hours just to experience all that is Sincerely Susan. A true hidden gem!

To keep up with all the latest happenings, make sure to like them on Facebook and follow on Instagram.