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Female Auction Boutique Biddy Up

Carrie Fruge, one half of the Siren Sisters auctioneers since 2017, has gone solo

How did you become an auctioneer? 

My sister originally came up with the idea. Together we attended auctioneering school for 80 hours of classes, took the official licensing exam and became professionally licensed auctioneers. I can sell a wide range of items, from livestock to cars, but my true passion lies in giving back to our community.

Why did you go solo?

It was time to adapt to the changing demands of life.

Tell us about BiddyUp?

BiddyUp was launched in August with a fresh focus as a woman-owned auction boutique aimed at revolutionizing charity fundraisers in an inclusive manner. Women are typically underrepresented in auctioneering. According to a 2022 blog post by the National Auctioneers Association, only 15% of its membership is female.

From my perspective, being a woman in a traditionally male-dominated field offers several advantages:

Breaking Stereotypes: My presence challenges the traditional image of leadership in high-stakes auctions.

 Approachability: I bring a natural sense of empathy, making it easier to relate to a wide range of audiences.

Creating a Modern Positive Example: I aim to demonstrate that women can command attention through confidence and grace rather than dominance.

Have you ever bid on or bought any of the auction packages?

It’s always tempting because the auction packages are so exclusive, stunning, and creative. Once, early in my career, a friend and I split a trip to New York City to attend Watch What Happens Live with Andy Cohen. We had a great time!

How do you prep for an event? 

Before each auction, a critical component is learning about the charity. Understanding the mission, the impact and testimonials really empowers me to move our audience to one collective goal.

Plus, the stage is magical with the energy & fun themes. For most of my auctions, I dress to the theme. So, I’ve graced the stage in everything from 1920’s flapper styles to 80’s spandex.

Is being an auctioneer your full-time job?

I'm truly passionate about becoming a full-time auctioneer! However, I currently work in tech. I have a degree in Computer Science and am grateful to be part of a cybersecurity software company.

Learn more at https://www.biddyup.co/


 

"I love being endlessly inspired by non-profits blazing new trails and giving back to the Austin community. It’s like having a front-row seat to everything right in the world." Carrie on what she loves about being an auctioneer