Cannabidiol, or CBD, is one of the chemical components called cannabinoids found in cannabis, a plant known for its wellness properties. Hemp and marijuana belong to the cannabis genus of plants. Unlike THC found in marijuana, CBD is completely non-psychoactive, allowing people to enjoy the benefits of the cannabis plant without the high.
"Too often first time customers think we are a 'weed shop,”" says Tommy Williams, vice president of retail sales and operations at CBD Store and More on Canton Street. "People think all we sell are products to get you high. We pride ourselves on spending as much time as the customer needs to gain an understanding of the benefits of CBD." Tommy and his team call this time with new customers "CBD 101." The majority of the time, once they understand the amazing benefits, they purchase that day and almost always become a regular customer and friends with the team. "We get lots of thank yous!"
CBD's uses are numerous. Anoemulsion CBD Softgels are convenient to use and give you predictable results. "Our proprietary process uses water-soluble nanoemulsion technology, which is shown to increase bioavailability of the CBD to your system up to 200% over oil-based CBD products," explains Tommy. Each softgel contains their PCR hemp oil along with beneficial terpenes and cannabinoids. Available in an Everyday Formula for daily wellness, Melatonin Formula for healthy sleep habits, and Curcumin Formula to target inflammation and joint support.
Roswell has been a good home for the shop. “We like the small-town vibe that Historic Roswell gives. Our business model from day one has been to help people. We figured that a high-traffic area like Historic Roswell gives us a wonderful opportunity to do just that. Plus, we love the older buildings. We are fortunate to have found a space that meets our needs,” Tommy says.
The shop’s customers are varied. Jeff Martin, age 76, came in to discuss his everyday aches and pains and sleep patterns that come with age. “The Graceleaf Nano Gelcaps with Curcumin have significantly helped me in my daily routine. The Graceleaf Nano Gelcaps with Melatonin have greatly improved my sleep patterns. I would recommend these products.”
Another regular customer hobbled in looking for help. “I’m a newbie to all of this and was hesitant about going in. Tommy saw my knee brace and suggested I try the CBD sports cream. Within 15 minutes my knee felt better than it’s felt since I wiped out on my 16-year-old neighbor’s bike. It’s a very calming shop, with a friendly and cool owner.”