HayVic's was the brainchild of Haley Ireland and Victoria Ireland-Krohn’s father. The portmanteau name of both girls, “Hayvics,” has been serving Cleveland County communities since 2015.
“Our boutiques cater to the latest trend followers and those who ‘like what they like,’” said Haley, HayVics co-owner and operations manager.
“We cater to young, contemporary shoppers of various body types—from college students heading to class, to career professionals, to more casual occasions where fashion and comfort intersect.”
The goal of HayVic's has always been to find and stock unique fashions that are both of high quality and affordable, as their clientele targets a younger audience with limited disposable income.
“We want to make our boutiques accessible to everyone in our community,” said Victoria, who is a co-owner and the day-to-day face of HayVic's.
“When shoppers come into HayVic's, they know they are supporting a local small business that is deeply involved and invested in their community. We support and give back to schools, law enforcement, churches, civic organizations and sports.”
There is a nine-year age difference between Haley and Victoria, which is the perfect gap for fashion styles, with Haley catering to young, single girls and Victoria representing working mothers.
Having just returned from the Dallas Market, HayVics’ dynamic duo is excited to bring back the latest in florals, fruits, Mediterranean prints and stripes—and the bigger, the better in collars. Think “Peter Pan.”
Pinks and blues are the driving colors—vibrant shades like Royal Blue, not neon, with a strong return to denim—from sets and dresses to vests. Bubble skirts are in style, and shorter skirts are trending toward skorts.
“We are seeing more '90s-style jeans and shorts, which are more booty-covering than we’ve seen in the last year or so,” said Victoria, who is a mom to four and an OU graduate.
“Cotton twill hats, featuring embroidery, patches and camo, are in high demand this season as well.”
Shoes are trending more toward Adidas Sambas, with sandals returning to the thick, chunky soles and wide straps. Jewelry trends are leaning toward layering metals and gemstones, especially with permanent jewelry like necklaces and bracelets. Chunky charms are also popular additions to necklaces, with hoop earrings making a comeback.
Purses—the smaller, the better—are emerging in wovens and cross-body styles. Belts are out, but thin scarves tied around the neck are in. Dresses are longer, maxi in length, with shorter dresses paired with a bubble skirt.
“Makeup is continuing to transition from glamorous to glowing, like you're going to the beach,” said Haley. “Our clients are using foaming body tanning mousse to achieve a natural glow that complements their natural beauty and their favorite lip gloss.”
Technology, such as cell phones, is being worn on wristlets and long purse chains. Nail art retains its almond shape, with a strong focus on neutrals and natural-looking designs. However, there is still some fun nail artistry making waves.
Stanley-style tumblers continue to be all the rage, with shoppers purchasing multiple colors and accessories, such as straw covers, tags, Koozies and bottom bumpers.
Capri Blue’s Volcano candle, with its perfect blend of sugared citrus and tropical fruits, has garnered a cult-like following among candle lovers due to its unforgettable scent. These top sellers also make great gifts, as do patched bags, Swig tumblers, blankets and any collegiate merchandise.
In addition to her involvement in HayVic's, Haley is a third-generation licensed funeral director and embalmer who also serves the Moore community through John M. Ireland & Son Funeral Home and Chapel.
HayVics' main store is located at 101 West Main St. in Moore, with boutiques also located in Showplace Market in Moore and the Painted Tree Boutique in Edmond. Check them out at ShopHayvics.square.site, as well as on Facebook and Instagram (@shophayvics).
“Our boutiques cater to the latest trend followers and those who ‘like what they like.' ”