Your home should be as unique as your fingerprint — that’s the Reneww Design promise. In fact, the design process goes beyond choosing colors or furniture — it starts with discovering what founder Kat Esteves calls each client’s “personal blueprint.”
This guiding philosophy shapes every project, placing the focus not just on how a space looks, but on how it feels and functions for the people who live there. “Understanding the client’s needs starts with a conversation, reading between the lines, asking thoughtful questions, and listening carefully to what the client really needs,” says Esteves.
This intuitive, highly personalized approach is further enriched by the multi-generational perspective the team brings to the table. Esteves works alongside her mother, Creative Director Diane Rakijasic, as the mother-daughter duo blends the vibrant energy of both modern insight and seasoned experience.
As a mother of two young daughters, ages 6 and 8, she intimately understands the daily demands of a busy household, while Rakijasic draws on over two decades of design expertise and a meticulous eye honed through years of guiding clients through transitional life stages.
“Our dynamic is what sets us apart,” Esteves explained. “We approach each project from different angles. One grounded in the bustle of raising a family, the other rooted in refined living. We challenge each other to find thoughtful solutions that work for everyone.”
Reneww Design was officially founded four years ago in Esteves’ Chester home studio, but the mother-daughter collaboration began long before that.
“My mom used to redo my bedroom all the time when I was little because I was always craving change,” Esteves recalled with a smile. “Now I see that same creative spark in my daughters—it’s come full circle.”
From sourcing materials to executing final installs, the Reneww Design process is structured yet refreshingly flexible. Following an initial consultation, the team presents a budget and concept review, ensuring the vision, aesthetic, and investment are fully aligned before advancing to the final design development phase.
“We always want to make sure we’re heading in the right direction before narrowing in on final selections.”
Esteves’ background in fashion merchandising and sourcing lends her a sharp eye for quality and long-term value.
“We encourage clients to invest in what matters [and] the pieces that anchor a space for years, like a great sofa or countertop,” she added. “These are the things you won’t replace often, so they’re worth spending on. For other areas, we can be more strategic with the budget.”
With this in mind, the team emphasizes the importance of a thoughtful and comprehensive approach to budgeting, especially for those new to interior design. She offers this advice: “Know your budget and think about the big picture. Things add up quickly. It’s not about one piece of furniture, it’s about how your home works and feels as a whole.”
At the heart of Reneww Design’s approach is a deep respect for each client’s lifestyle, aspirations, and personal story.
“Design isn’t just about aesthetics,” she emphasized. “It’s about creating a space that supports your life, your blueprint, your story, [and] your home.”
With this deeply personal and collaborative approach, Reneww Design crafts spaces that are as functional as they are beautiful — each one thoughtfully tailored to reflect the distinct style, energy, and rhythm of the family living there. It’s not just about redesigning your home — it’s about creating a space that feels authentic to you, reflects your personal blueprint, and enhances the way you live.
To design your dream home today, email: reneww.design@gmail.com.
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