When it comes to children's fashion, trends change as quickly as a toddler's attention span. Danielle Cabral, a member of 'The Real Housewives of New Jersey,' shines with her vibrant and personalized brand, Boujie Kidz. Cabral’s road to becoming an entrepreneur reflects passion, perseverance, and a touch of Jersey pride.
Life was not always so glamorous for Cabral. "I was working in sales and event planning in Manhattan, but I wasn't happy." She shares candidly, “I needed a change. Dressing my kids in unique, over-the-top outfits was always my thing." Inspired by her love for fashion and driven by a desire to create something of her own, Cabral embarked on a journey that would lead to the birth of Boujie Kidz.
The idea sparked during a late-night Pinterest session. "I created a Pinterest board titled 'New Life' and began envisioning colors and concepts for my business," Cabral explains. "Before I knew it, I was learning to code a website, manage marketing, and even handle shipping logistics."
The name 'Boujie Kidz' itself reflects Cabral's style and personality. "Everybody used to call me ‘bougie’ because I love adding a touch of glitter or sparkle," Cabral laughs. "When naming my brand, 'bougie' felt exactly right. The 'J' in 'boujie' adds a classy twist, and 'Kidz' with a 'Z' gives it that playful edge."
Setting Boujie Kidz apart from other children's clothing brands was crucial for Cabral. "I wanted to offer fun, stylish clothing that's also affordable," she explains. "While high-end stores weren't in my budget as a mom, I made sure Boujie Kidz would cater to budget-conscious parents without compromising on style or quality."
Navigating the retail space posed its challenges, especially with pricing. "I learned the hard way when my first line was too costly to produce locally," Cabral reflects. "But I refused to compromise on affordability. It's about staying relevant and competitive with big retailers like Walmart and Amazon."
As Boujie Kidz gained momentum, Cabral’s role evolved beyond business owner to community figure. "I'm not just the face of Boujie Kidz; I'm also the voice," she emphasizes. "I listen to what parents and kids want. Custom orders, adding rhinestones to socks, or personalizing birthday outfits—these are the touches that make Boujie Kidz special."
Influenced by her own children's preferences, Cabral ensures Boujie Kidz stays ahead of trends. "My daughter is my toughest critic," she laughs. "She keeps me grounded and ensures our designs are trendy and practical."
Balancing a small business and family life is not easy, especially with the added spotlight from television appearances. "My husband and I make a great team," Cabral says gratefully. "We juggle business responsibilities with our kids' activities, and it's a whirlwind, but we manage."
Reflecting on her newfound fame, Cabral remains grounded. "Being on a popular TV show has its perks, but it's not everything," she muses. “It could all end tomorrow. So, I need to build something more than just being on a show about Housewives. I need to have some substance in my career that will take me to the finish line.”
Cabral also emphasizes, "I want Boujie Kidz to stand for more—quality, affordability, and a touch of Jersey flair."
As Cabral looks to the future, she hopes to expand Boujie Kidz while staying true to its roots. "I want to keep growing, maybe bring in more designers," she envisions. "But it's about staying connected to what parents and kids love."
With her blend of creativity, resilience, and Jersey attitude, Cabral's journey with Boujie Kidz is a testament to chasing dreams and embracing every challenge along the way. So, whether you are dressing your kids to the nines or navigating the highs and lows of entrepreneurship, remember to add a touch of ‘boujie’ flair—it is what Cabral and Boujie Kidz are all about.
For more information visit www.boujiekidz.com.