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Cardone Coaching leads with principals of relationships first

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Fueling Daytona’s Future

Empowering Local Businesses to Thrive with Heart

Building Community and Business Success with Heart-Centered Coaching

Daytona Beach is more than a destination—it’s a community powered by love, resilience, and local pride. At its core are small businesses, each one a thread in the city’s vibrant tapestry. For Russ Thomas, these businesses represent more than commerce; they embody the heart of the community. Using the heart-centered principles of Cardone Coaching, Russ helps entrepreneurs create thriving businesses and meaningful connections that uplift workplaces and strengthen Daytona’s spirit.

Leading with Heart: A New Approach to Business Coaching

At the heart of Russ’s mission is a belief that success starts with love and connection. Through the empathetic principles of Cardone Coaching, he empowers business owners to focus on what matters most—people.

“When you lead with heart, you inspire trust, loyalty, and community,” Russ says. “Business isn’t just about making sales; it’s about building relationships that create lasting impact.”

Cardone Coaching emphasizes compassion and connection as the foundation for growth. It encourages businesses to foster supportive cultures, treat customers as partners, and align values with actions. By doing so, entrepreneurs achieve success that extends far beyond profits.

Connecting Community: The Power of Empathy

What makes Daytona unique is its deeply rooted sense of community. Russ helps local entrepreneurs cultivate authentic relationships with their customers, employees, and stakeholders.

“When you connect with your customers on a human level, you create a ripple effect,” Russ explains. “It’s about trust, shared values, and belonging.”

From family-run cafes to innovative startups, businesses coached by Russ are thriving because they put people first. This approach doesn’t just build businesses—it builds stronger communities.

Growing with Purpose

Russ envisions a sustainable future for Daytona, where businesses remain deeply connected to the community while expanding their reach.

“Growth doesn’t have to come at the expense of values,” he says.

By empowering entrepreneurs to lead with heart, Russ is shaping a brighter future—one business and one connection at a time.

Businesses featured in this article