Dr. Payton Keller from Cowtown Dental Fort Worth always puts the patient first at his practice. While customers expect the newest technology from their dentist, Dr. Keller goes a step further, quickly gaining industry notoriety for his innovative techniques and earning a reputation for his commitment to personability. His patient approach includes building confidence through brighter smiles, attention to detail, and providing a welcoming environment where everyone is family. In a sit-down Q&A, Dr. Keller shares why he became a dentist, his approach to dentistry, and what makes his practice stand out.
What inspired you to become a dentist?
"My love for science and math initially drew me to the medical field," Dr. Keller explains. "Shadowing my friend's dad, who was a dentist, helped me realize that dentistry was the perfect fit for me. It offered a hands-on approach to healthcare, allowing me to see the immediate impact I could make on people's lives."
Why did you choose family dentistry specifically?
Family dentistry allows Dr. Keller to interact with patients of all ages and perform many different procedures. "This variety keeps every day engaging and rewarding," he says. "I love building long-term relationships with families and seeing the progression of their dental health over the years."
What is the most rewarding experience you've had as a dentist?
Helping patients regain their confidence is at the heart of Dr. Keller's work. "Many patients come in hesitant to smile because of how they feel about their teeth. Giving someone the ability to smile confidently is truly priceless," he reflects.
What hobbies or activities do you enjoy outside of work?
Dr. Keller's life outside the office reflects his meticulous attention to detail. "I enjoy working out, traveling, and working on cars—especially detailing them to make them look their absolute best. That focus on detail is something I also bring to my dental work," he shares.
How do you make patients, especially children, feel comfortable during appointments?
Creating a stress-free environment is a cornerstone of Dr. Keller's practice. "We use advanced technology like an intraoral scanner, which feels more like playing a video game than being at the dentist. It's great for kids and adults alike, making the experience more engaging and less intimidating."
Are there any new or upcoming treatments or technologies you're excited to introduce to your practice?
Dr. Keller is particularly excited about the efficiency and convenience of same-day crown appointments. "While the concept isn't new, our decades of experience with it mean we can provide high-quality results in just one visit. Patients appreciate walking out with their treatment complete."
Are there any mentors or colleagues whose influence has helped shape the way you practice today?
The dentist who previously owned Dr. Keller's practice has been a guiding force. "His ability to listen to patients, address their concerns, and put them at ease is something I strive to emulate daily," he says.
What do you enjoy most about your work?
Dr. Keller takes pride in running a private practice, especially in a landscape where corporate dentistry is increasingly common. "Our dedicated team, many of whom have been with the practice for decades, allows us to provide a personalized, family-oriented experience."
Can you share a little about your journey through dental school and starting your practice?
Dr. Keller attended dental school during the COVID-19 pandemic, one of many unique challenges that shaped his journey. "Purchasing this practice was a significant milestone. The mentorship I received from the previous doctors made the transition incredibly smooth. Their support and willingness to answer my questions were invaluable."
Despite the occasional obstacle, Dr. Keller persists, driven by a commitment to the client experience—his use of cutting-edge technology and personalized care setting an industry standard. Whether providing same-day crowns, a welcoming environment for kids, or his dedication to continuous improvement, his approach is about more than bright smiles; he's continuing a legacy of excellence he feels lucky to have inherited.