Get to Know NoCo

Superstition, Austin’s biggest nightclub, Estelle’s, the prettiest of restaurants, Skinny’s Off Track, a sports bar, and Higher Ground, an elevated cocktail experience, don’t seem to have much in common other than popular places to enjoy a libation in Austin. But, this varied quartet of destinations are all part of restaurant and nightlife company NoCo Hospitality, led by partners Charles Ferraro and Paolo Soriano.

“Noco Hospitality’s goal is to offer amenities that resonate with both Austin originals and its newer residents and visitors,” says Paolo, adding, “Austin is an international destination and we want to surpass the expectations and experiences of a major city.”

Higher Ground and their signature Holy Spirits cocktail menu was the first to open, in a church-themed setting in 2021. Skinny’s Off Track Bar, a sports bar with a 1970’s flair that gives a nod to the seedy Off Track Betting Parlors (OTB’s) of the past followed in 2022. Superstition gave Austinites a reason to dance and visits from world-class DJs when the doors to the 12,000 square foot opened in the last days of last year and Estelle's, an upscale social club featuring multiple bars, a restaurant and flower bodega opened in the former home of Truluck’s started serving mid-2023. Not slowing down, last month they debuted Victory Lap, an upscale sports bar located in Austin's West Campus neighborhood and perfect for tailgating students.

“Our goal will always be to guide our city’s nightlife for Austinites with immersive hospitality concepts,” says NoCo Hospitality’s Director of Operations, Nick Sanchez.

Higher Ground

720 Congress Ave (at 8th Street) Austin, TX 78701

www.HigherGroundATX.com

@HigherGroundATX on Instagram and Facebook

Estelle’s

400 Colorado Street, Austin, TX 78701

EstellesATX.com

@EstellesATX on Instagram and TikTok

Superstition

110 East Riverside Drive at South Congress, Austin, TX 78704

SuperstitionATX.com

@SuperstitionATX on Instagram, Facebook and TikTok