GIRLSTRONG Founder and East Cobb resident Lisa Kogel Crossley has created a brand of apparel dedicated to empowering women and supporting female-centric organizations. GIRLSTRONG embodies a style that encourages women to embrace their strength and confidence.
Crossley sees it as her responsibility to use this platform to amplify the voices of women and girls Crossley does this by supporting nonprofit organizations that advocate for women and girls, and hosting events around the country where women can connect and
feel inspired.
GIRLSTRONG has recently partnered with Girls on the Run Georgia, a nonprofit organization that develops essential emotional, social and physical skills in girls, to successfully navigate life experiences. On October 15, 2024, from 1-3 pm, GIRLSTRONG invites the community to a “Healthy Happy Hour” at Stellar Bodies Buckhead Court, in Atlanta. The reception will feature light bites and drinks. Event tickets are $35 and guests will receive a Swag Bag and a GIRLSTRONG T-shirt with net proceeds going to benefit Girls on the Run Georgia. Meet Lisa Crosley and Emmy-nominated TV Host Whitney Reynolds!
Crossley invites women who value a healthy lifestyle and aspire to be role models for the next generation to join the GIRLSTRONG movement. GIRLSTRONG is a community dedicated to your well-being, built by women, for women.
GIRLSTRONG is an e-commerce brand; a community comprised of women and girls, media and influencers, athletes and beauty queens, moms and daughters and sisters– all connected by the same message: Empowered women empower each other. “Fashion plays a significant role in shaping our perceptions of ourselves and the world around us,” says Lisa Crossley. “It has been a powerful tool for female empowerment throughout history, allowing women to express themselves authentically, challenge stereotypes, and redefine what it means to be both feminine and empowered.”
Crossley has an extensive background in the beauty, fashion, and entertainment industries. Her journey to founding GIRLSTRONG was guided by a desire to create clothing with a positive message- clothing that women could wear and feel inspired by every day. With more than 15 years of experience in the beauty and fashion industry, working for iconic brands like Vera Wang and Calvin Klein, Dior and LVMH, Crossley honed her expertise in brand strategy and innovation. She saw an opportunity to make a difference. She envisioned a brand that women could relate to and connect with. According to Vogue, “It’s hard not to attach meaning and emotional weight to clothing; what you wear not only reflects who you are and how you carry yourself, but also who you want to be.”
Beyond fashion, Lisa ventured into the movie industry, working in national sales. Originally from NYC, Crossley moved to Florida with her family in the late 70s. She is now living in Georgia with her husband, Steve. A dedicated philanthropist, Crossley commits a portion of her brand's proceeds to women's charities, underscoring her commitment to making a tangible difference in the lives of others.
According to Forbes, “Build something you are passionate about. Being a female entrepreneur can be a rollercoaster, so you need the optimism, resilience and resolution to keep going.”
Slogans that the company lives by are “Wear the Power, Feel the Power,” “The Future is Female,” or simply “GIRLSTRONG,” and as such you can find them all on a GIRLSTRONG T-shirt as well. It’s about more than just looking good—it’s about feeling unstoppable. “The lifestyle brand, GIRLSTRONG is all about showing up in our best capacity,” says Crossley. “Every woman deserves to feel strong and confident in every facet of life.”
For more information, visit: https://www.girlstronginc.com/.