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Making Social Media Work

The women of Naples stay connected by social media for growth: personal and professional

Kim Alvord

IG @kimberly_luxury_group

Social media allows my clients both near and far to connect with me so that I can show them everything that makes Naples such a great place to live.  

Edis Arevalo

IG @EdisArevalo_

FB Edis.Arevalo.10

Social media has helped me build my confidence in speaking on my struggles and wins in life and in business. It continues to help me in many ways. I have connected with long lost friends and family. I have also met many people in the area, allowing me to grow my network. 

Berta Beranek

IG @BertaFlips

As an avid lover of fashion and interior design, there is no better place to live and work than Naples. Living here makes me feel like my everyday life is a runway. I can showcase not only my renovation and design talents, but also my personal style and feel appreciated for my taste!

Danielle Bishop

IG @LostInFashionllc

For years I have been someone that has struggled with insecurity. Three years ago when I started Lost in Fashion, my husband pushed me to launch a blog. It takes a lot to put yourself out there. Since I started posting, it has really helped my confidence. A big thing for me with social media is not using filters. I always want to be authentic. It’s also been really fun because I have been able to include my kids in my social media. They even have their own IG account @KidsInFashionllc.

Yvonne Bourke

IG @YvonneBourk

Working as a private wealth advisor, I partner with clients for an efficient mix of investment management, trust and estate services, and private banking to meet their unique needs and preferences. I use social media to celebrate the community and support my favorite non-profits, like the Harry Chapin for Bank of Southwest Florida. 

Kristen Cavella

@KristinSellsNaples

I thrive on being a relationship-driven sales and marketing professional with a 25-year demonstrated track record in the luxury real estate and resort development industries. I was trained by the The-Ritz Carton hotel company in the art of hospitality, service, relationship building. A win-win mentality is key. My son Max and I recently launched a high-tech drone marketing company, Max Drone Images in Naples.

Jamie Caruso

IG @JamieCarusoHair

Social media is a platform to build your business and connections. Most importantly, it helps to elevate one another and support our local community.

Jessica Carruth 

IG @Carruth.Wellness

I infuse 15+ years of marketing experience with my passion for integrative wellness. Not only is social media a great place to educate the community on health, detox, and weight loss tips, but it’s also a great tool for promoting events, sharing client success stories, and showcasing my monthly mocktails! 

Jamie Chang

IG @JamieChang_RealEstate

Social media has been a game changer in my real estate business. We reach hundreds of thousands of potential customers with our beautifully branded photos and videos of luxury homes and coastal communities. We aim every day to raise the bar with exciting new content of exclusive neighborhoods in Naples.

Elizabeth Cinquini

IG @ElizabethCinquini

Social media is critical for building my business Elizabeth Cinquini Interiors, an interior design company and lifestyle brand. You get an inside look at my interior design style, personality, mindset, personal interests and goals. I want to inspire people to design not just their homes, but also their entire life; because when you elevate your surroundings, you elevate your life.    

Brianne Cummings, ARNP-BC

IG @Beautyby.brinp

I am a nurse practitioner at Liquivida in Naples and a loving wife and mother of a beautiful daughter. Using social media as a tool to highlight services and showcase results is a vital part of the aesthetics business. There is nothing more gratifying than transformative before and after content. 

Erica Current

IG @TheSkinRoomNaples  

Social media gives us the opportunity to show support and connect with other business owners throughout our community. My business has grown significantly by utilizing social media platforms and I have made some amazing friendships as well! 

Emely Darby

IG @ItsThePoshMama 

IG @ThePoshMamaClub 

When you put an emphasis on reaching your business goals through extensive branding, social media can support your efforts while also expanding your network. People who do not have an understanding of social media or the right marketing strategy tend to have a misconception that social media is negative, but I truly believe it is one of the most powerful tools a business owner can use. When used correctly, the return speaks volumes. 

Tatianna Reign Diaz  

IG @TatiannaDiaz.USA 

I love using social media in my personal and professional life. I admire the way it can connect people from all over the world and keep people in touch. There’s good and bad in everything. I love embracing the positives by connecting with new real estate clients and investors, making new friends, and helping others engage with the many non-profits I'm involved in.

Elona Dreni

@elonadreni

FB ElonaDreni.RealEstate

As a highly successful entrepreneur, influencer and real estate expert, I have made a name for myself on social media. Through my online platforms, I use my voice in the luxury, travel and real estate industries, sharing expertise and insights with followers. I share innovative business ventures in real estate and emerging trends authentically with a passion for empowering others.

Kara Down

IG @KaraDown   

LinkedIn: Kara Down

My work is intangible, so social media is the most effective way to market myself and my business(es), because it humanizes my business. My profile, posts, and interactions all work to form a trustworthy and relatable persona that clients and agents can connect with. I find that the right message drives traffic to content, work and clients, which grows new opportunities. This results in an expansion of my network of leads and increased brand awareness. Better awareness = better results. Social media is paramount for building and growing relationships by opening lines of communication and fostering connection.

Ashley Eckhardt 

IG @AE_SmilezNSunshine.  @SnagMyBag_ashley.  @SnagMyBag.llc

I‘m a Naples "mompreneur". I use social media to share my designer handbag collection and build my brand, Snag My Bag. I feature un-boxings and colorfully curated outfits paired with handbags available to rent. Social media keeps me inspired to grow and evolve on both a business and personal level. 

Alicia Farman

IG QueenAliciaofNaples 

LinkedIn: Alicia Farman

For business I use LinkedIn. It’s a professional's platform. For personal and fun, I usually go to Instagram. I turn my Instagram off during business hours. This keeps me focused and on task. You have to have the best of both worlds! 

Maria Ferrera

IG @MariaIkon  

FB Maria Ferrera

Instagram lets me share my passion for homemade, healthy Mediterranean food that can also be enjoyed locally in my Spanish cooking classes and tapas night. It generates great connections with the locals, and allows me to meet amazing people and create collaborations with other small businesses. It showcases my concierge travel services for Spain, Portugal and Africa.

Randi Fifield

IG @randyfifieldmodern

With nearly three decades in real estate, I am diving into social media to share my vision, lifestyle and real estate and design finds. I will be attending Milan Design Week this year, so follow my journey!

Sachi Ganzak

IG BellaVitaMom  

As a business owner and influencer, I love using social media to share everything from my daily life as an entrepreneur and mom, as well as my luxurious side, which includes exclusive events, traveling, and exotic cars. I started “Bella Vita Mom” to showcase that women can balance having a beautiful and luxurious life while navigating through motherhood.

Dr. Vicki Hemmett

IG @_ChiroQueen_ 

FB ChiroQueenNaples

Education, compassionate healthcare, and women’s empowerment embody ChiroQueen’s mission statement of a bold and revolutionary approach to women’s healthcare. Social media provides a platform to reach women and inform them that their pain and dysfunction is not normal. I love using social media to teach, validate, empower and heal!

Roberta Jucius

IG @WhatIsStyle_

 As a real estate agent who loves fashion trends, Instagram is the perfect platform to showcase it all. Through Instagram, I am able to express my personal taste in fashion and inspire others. I love creating looks that are suitable for all ages and all occasions. Let's get inspired together!

Ashley Kime

IG @AquaCustomHomes

For me, social media is an opportunity to share Aqua Custom Homes’ vision in a fun and creative way. Not only does it allow us to connect with our current customer base, but it also enables us to share new ideas and build our brand with a broader audience.

Katie Kurtz

IG @AdornedHomes 

FB AdornedHomes

Our use of social media is an integral part of keeping our clients involved. The relevance of social is undeniable. It was a major tool in the recent opening of our award-winning design studio and the expansion to Naples. It’s a daily view into our design and lifestyle brand, interiors we love, chic cocktails we are sipping, and a glimpse into my home lifestyle.

Tatiana Landivar 

IG @BBSByTatiana

FB BBSBYTatiana

I use social media to create a space for people to enjoy the beauty of what I do. I also believe that it’s important for them to see who I am as an individual. I want to inspire women to see that it doesn’t matter where you come from. It’s all about the drive and staying positive in all aspects of your life. Beauty comes from within and I love to radiate it to the public. It’s just sprinkling positivity across the world. 

Silvina Marzari 

IG @SGM.fine.art

I am a painter of life. Some say a picture is worth a thousand words, but it's more than that, for it captures a sentiment and seals it in our hearts forever. I use social media to share my work and my inspirations. I share images from my studio and of installations.

Renee Manzolillo

@ReneeManzolillo 

@BreakinBoundariesnyc 

I use social media in both my personal life and business to reflect a timeless wisdom. It is important to understand yourself before you can connect. I hold full integrity for who I AM and how my voice translates within my Sacred Aligning Tribe. This means releasing ego-based actions and moving from a place of pure intent. Community is at the heart of every social media platform. It's crucial to connect on the most authentic and genuine frequency. 

Amanda Miller

IG @BeyondTheClosetNaples

For me, social media has been a great tool when it comes to making connections with other woman-owned businesses in the area. We have so many talented, hardworking, and entrepreneurial women in our community. It brings me so much joy to see how we all use social media to refer business and celebrate one another!

Laura Patterson

IG @LPatterson1177

@HealNaples

@dwy_la  

I engage with social media to not only stay connected to family and friends, but also to discover the latest trends and local happenings. I love connecting with new people, sharing personal adventures, and business perspectives, with a designer's eye on all the things life has to offer.

Elaine Perhach, LMT

FB NaplesInfinitySpa

IG @InfinitySpaNaples

At Infinity Massage and Spa, located in the heart of Old Naples, we make connections through our gift of therapeutic touch. Social media keeps our guests and community informed on the benefits of therapeutic massage and results-driven skin care, with tips for self-care and everyday well-being.

Stephanie Reda

IG @StephHReda 

After moving to Naples from New York, social media has become a great tool for connecting with others in the area or staying in touch with friends from home. Whether it's sharing fun outfits, restaurant recs, or positive words that can inspire others, I am grateful for the platform.

Augustina Rok

IG @AugustinaRokRealtor

FB Augustina Rok Realtor

Social media was once mostly just for fun, but not anymore. Now social media allows me to do at least four important things: discover new ideas and trends; connect with existing and new audiences in deeper ways; bring attention and traffic to my work; and build, craft, and enhance my brand. However, social media changes all the time, so it’s important for me to keep up with the evolution of the platforms and to keep looking for ways to optimize my use of the available tools. 

Lauren Rossi

IG @LaurenRossi_  and @TheDayliNaples

As an entrepreneur and a REALTOR®, social media has been the cornerstone of my business for over a decade. Social media has given me the opportunity to grow my brands, connect me with clients, and keep a pulse on what’s happening in our community. But the best part? I have made amazing connections I wouldn’t have otherwise met, who have turned into some of my most cherished friendships. 

Watch for the launch of The Dayli, your one-stop shop for the latest Naples events, business news, and more @TheDayliNaples.

Katherine Ruby

@alykatruby

Your home is where memories are made. When chosen correctly, it becomes a source of much happiness. I have built a solid foundation in this community through professionalism, attention to detail, and commitment to guide my clients through one of the biggest investments of their lives.

Teresa Smith 

IG @TsCityChic

I am a lifestyle influencer and content creator who inspires women in midlife to love who they are and to embrace their journey over 50! I like to share beauty products that I love, and my experience with anti-aging finds and treatments. I also communicate my healthy regime with exercise, diet and supplements. And my fave: my passion for fashion with a mix of high, low and lux. Age is just a number. Do, be and wear what you love. I share everyday life in my stories, travel, memes, style finds, and tips and tricks that I have created to look and feel my best in midlife.

Lindsay Sullivan 

IG  Lindsay_Sullivan7 and @GS_Bridal_Haute_Couture 

FB @Lindsay Geraldina Sullivan and @G’s Bridal 

Social media is very impactful in our culture today. I use my platform to inspire others to learn more about health and wellness through my modeling, acting and my business, G’s Bridal. It’s so easy to scroll through your feed and feel pressure to keep up with peers or follow trends that may go against your values. That’s why it’s so important to represent authenticity - and that’s whatever form authenticity takes for you. None of us have to be the same. We just need to be our authentic selves. We never know what life we can change. I can say that I’ve met some of the most inspiring and amazing people through social media who have not only changed my life, but also have become friends and family to me. 

Nancy Weiss

IG A.Two.Drink.Minimum  

A Two Drink Minimum is a fashion and lifestyle blog that toasts to ageless style. I enjoy sharing lifestyle and fashion, and helping midlife women find the best personal version of themselves. You can look forward to styling ideas, beauty, recipes, activities with grandchildren, and most importantly, dining and fun happenings in Naples.

Lauren Wilmering

IG: @Lauren_Wilms. And @Wilmering_Naples

“Let the Wild In” is our motto for Grizzly Honey Home, our interior design partnership, bringing the outdoors in to give you the full experience of living in this tropical paradise that is our hometown.