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Gold Wowie Changing the Game

A Cutting Edge Polo Ambassador Program Featuring Young Athletes in Aiken

Article by Nikita Hanif

Photography by Katie Roth & Shelly Marshall Schmidt

Originally published in Aiken City Lifestyle

Gold Wowie CBD, a prominent boutique wholesale CBD company owned by Leilani Pecheco, proudly announced the induction of three promising young polo players into its inaugural Polo Ambassador program for 2024 in Aiken, SC. The program features Lucas Arellano, Pedro Lara and Andrew Scott, who hold outdoor handicaps of 3, 2 and 1, respectively.

This groundbreaking initiative is not aimed at promoting Gold Wowie products. Instead, it is designed to provide a platform for the ambassadors to cultivate essential life skills off the polo field, steering them toward successful futures. The ambassadors will develop self-confidence and enhance their public speaking skills by engaging with the public at educational events. They will also demystify the sport of polo, offering a player’s perspective on the “game of kings,” one of the world’s most exhilarating and fast-paced team sports. This program allows the public to see the personalities behind the players they cheer for on the field. Pacheco is partnering with PR specialist and photographer Katie Roth to launch the program and develop a platform to showcase the legacy of ambassadors for years to come.

Pacheco, founder of Gold Wowie LLC, articulated the vision behind the program: “I wanted to create a Polo Brand Ambassador program as a way for polo players to become mentors for the betterment of the sport. To survive in any sport, having a Plan B is vital, and this program will give ambassadors the tools to help attract potential sponsors and new opportunities they will need to secure their futures, whether they want a career in polo or business.”

The selection process for these ambassadors was extensive and meticulous, spanning over two years. A committee evaluated dozens of players in the Aiken area, ultimately selecting ambassadors based on their talent, humility, optimism, motivation, commitment, professional demeanor and team leadership. These young athletes are known for their hard work and are actively involved in charitable endeavors, embodying the core values of Gold Wowie.

Businesses featured in this article