When it comes to luxury floral design and elevated gifting in Montgomery County, Golzaria Flowers has built a reputation for creating experiences that go far beyond flowers.
Serving Potomac, Bethesda, Chevy Chase, and the greater Washington, DC area, Golzaria is a boutique floral design studio where flowers, fragrance, art, and thoughtful details come together to create something distinctive and memorable.
For founder and Creative Director Suzan Ewing, the vision has always extended beyond beautiful flowers. She wanted to build a floral house with the identity and desirability of a luxury designer brand—where the name itself becomes part of the experience.
“I wanted receiving Golzaria to feel special before the flowers were even revealed,” Suzan explains. “The way you feel when you recognize the box, the craftsmanship, the details—you know it came from somewhere distinctive.”
That philosophy shapes everything from Golzaria’s sculptural floral designs and signature presentation to its own collection of floral perfumes. Fragrance is part of the brand’s sensory identity, with arrangements delicately scented by Golzaria fragrances inspired by jasmine, orange blossom, tuberose, and other evocative florals.
For Suzan, the most meaningful moments are the reactions: clients saying it is the most beautiful arrangement they have ever received, recipients moved to tears by a personalized song created for them, or a floral fragrance instantly transporting someone back to a hometown or cherished memory. It is a gift designed to reach beyond what is seen.
This approach brings Golzaria closer to a design house than a traditional florist, with a point of view spanning flowers, fragrance, weddings, gifting, and now fashion. This fall, Golzaria takes that vision to Paris, presenting a collection of floral handbags on the runway during Paris Fashion Week season.
Closer to home, Golzaria creates floral experiences for weddings, private celebrations, corporate and hospitality settings. Its signature Bloom Concierge was created for busy professionals—and especially men—who want to be thoughtful without carrying the mental load of remembering and arranging every important gesture. Clients share the people and occasions that matter; Golzaria takes care of the rest.
For this Giving Back issue, Golzaria offers a different perspective on giving: a fragrance that takes someone somewhere, a song created just for them, flowers that stop them in their tracks, or a beautiful box whose arrival alone creates anticipation.
For more information, visit golzariaflowers.com. Follow on Instagram: @Golzaria_Flowers