For many women, getting their hair done can feel like another item to check off a never-ending to-do list. But when you find a salon and a stylist you love, the experience transforms from a chore into a relaxing, enjoyable escape—a moment just for you.
For Nicole Ribeiro, creating a space where getting your hair done is more than just a task was the driving force behind what is now All Styling Studio. It’s the kind of place she always dreamed of working in, and she built it herself. More than just a salon, it’s also an art gallery, creative collective, and community hub, offering a welcoming haven for all.
The space at 32 Broadway, Suite 2, didn’t initially match Ribeiro’s vision. It needed some TLC and took quite some time to come together, although she never failed to recognize its potential. Finding the right place, however, always required the now owner to recognize her own self-worth.
After putting herself through beauty school at Morris County Vo-Tech, the Denville native, born and raised in Indian Lake, spent 10 years working in various salons, observing and learning from others. However, she felt overlooked and wasn’t inspired.
“It felt like I went unnoticed, but I knew I had the knowledge,” she said. Driven by the desire to make her voice heard, she ventured into freelance styling while finding her own path. And with the encouragement from mentors and family, she took the next step—opening her own salon.
All Styling Studio, a full service salon with hair and makeup services, opened in 2017. At first, Ribeiro expected it to be a solo venture, but plans changed. “I thought, if I’m going to do this, let’s just go for it. I kept envisioning a place for creative people – how many I didn’t know or who or where I’d find them,” she said.
She knew one thing for certain. “I wanted it to be a safe, creative space for artists and really any services that involved beauty – hair, makeup, things like that. It started evolving on its own. I had my following and then I just kept meeting people who wanted to work [with me].”
The salon showcases work by local artists, including a mural on the staircase and throughout the salon. Local coffee is served complimentary with bags available for purchase.
Today, All Styling Studio has a staff of six. The owner's five-year plan is to cautiously grow and expand, becoming “a stronger team and to possibly expand services beyond what we already do,” she said. “Right now, we do hair, makeup, waxing, and lash extensions. I would love to see other services that I don’t do or no one else does right now.”
For its clients, the salon offers a sense of community where teachers run into former students and friendships blossom.
“Everyone feels like they’re part of the salon when they’re here. I want clients to feel like they are why we’re here,” she said. And for the stylists, it’s a team-based work environment. “We help each other and there is a great flow of energy between us and the clients.”
An important element to Ribeiro is the on-going education that the stylists participate in, whether in-house or on location. “It is so important for growth and how we stay so inspired,” she said.
There’s no exclusivity when it comes to clients—if a stylist is unavailable, another can step in. “It’s very connected whether it’s with the clients or with the stylists, they all know each other, it’s so great, it’s so beautiful."
Ribeiro wants her salon to be an unforgettable experience for everyone who walks through the door. “I don’t want anyone to ever feel intimidated or nervous. I want everyone to walk in and feel, whether you’re a client or work here, like you belong. We’re always positive and we’re here because we want people to feel better about themselves.”
Summing it all up, the All Styling Studio owner observed, “You never realize how much you’re helping someone—whether it’s a moment in a day or a life event - brides, mothers of brides, prom girls. You never know what you’re going to get, but the goal is how can we help someone. How can we make them feel better no matter what they’re going through and I feel like we do that a lot. It’s really rewarding.”
At All Styling Studio, it’s not just about hair—it’s about connection, creativity, and confidence. With every cut, color, and conversation, Ribeiro is proving that a salon can be so much more than just a place to get your hair or makeup done—it can be a space where people feel seen, supported, and beautiful, inside and out.
For more information, visit allstylingstudio.com.
"We’re always positive and we’re here because we want people to feel better about themselves.”
“I wanted it to be a safe, creative space for artists and really any services that involved beauty – hair, makeup, things like that. It started evolving on its own."