Happy Anniversary

The family owned spa continues to keep clients looking young

Founded in 1988, American Face and Body Spa is celebrating 35 years and remains the go-to spot for the non-surgical facelift, Microcurrent Facial Toning. Peggy Costella first opened this Roswell spa when she was just 38. And now, with her daughter Ashley joining the business, they continue to wow clients with their dedicated and perfected approach to anti-aging. 

Always staying on top of the latest anti-aging and skin care technology, they are excited to announce their latest Tripollar Radio Frequency treatment. The results are astounding. According to the duo, clients have been thrilled with the latest service and are seeing immediate results. Peggy and Ashley love what they do and love their clients. "It doesn't feel like work," Peggy remarks. They plan to keep this business in the family. We spoke with the mother and daughter to discover their secret to longevity in the business and why commitment to your skincare is essential for anti-aging. 

Congrats on 35 years for your business. How did you get your start?  

I was working in the fitness area. I was ready to do something else. I heard about the new procedure that was essentially fitness for your face, so I became a licensed aesthetician and opened the spa. My previous education and experience ultimately spilled over into the anti-aging skin care sector.

So, you have always been in the same location?

Yes, I chose Roswell all those years ago because living in Canton, Roswell was the closest thing to a city that I knew. We have loved our location and watching Roswell blossom over the years.

Ashley, did you always know you wanted to join your mom?

When I turned sixteen, I apprenticed at the spa several days a week after school, so I learned from the best. I got my aesthetician's license when I turned 18 and then went to college and spent a few years teaching before I came back home to join mom. 

As mother and daughter, how is it working together?

Peggy: I love it. We are so busy with our clients that we don’t see each other enough to get on each other’s nerves.

Ashley: Since we don’t get to talk much during the day, we usually try to catch up in the mornings or after work. I relish these times together because I know mom won’t be around forever. I am so thankful for my mom. She continues to set the perfect example of what a mother, a businesswoman, and an employer should be.

What is your specialty, and are most of your clientele in the Roswell area?

We are both known for our Micro Facial toning treatments. And now, with the added Tripollar Radio Frequency, we work facial muscles and tighten the skin simultaneously. 

Ashley: We are completely referral based. Our clients come from all over to see us. 

How do you keep clients coming back?

We stay at the forefront of the latest skincare technology and anti-aging advances and have mastered the art of Micro Facial toning. And we are so excited about our latest addition to our services, the Tripollar Radio Frequency, done with the facial toning. The results are unbelievable. 

Peggy, what is your secret to longevity in this business?

First, as a devout Christian, God blessed me to have been in business for 35 years. Our secret is in our client’s results. Our business is 100% referral based, and we welcome them with a smile and deliver exceptional service. This builds trust. And the rest is out of our hands.

What should people know about these treatments?

The results will wow you. The non-invasive treatments will have your friends wondering if you had a facelift. And there is no downtime needed. What's not to love?


535 Colonial Park Dr # 201, Roswell

Related Businesses

Hilltop Obstetrics & Gynecology

Women's Health

Hilltop Obstetrics & Gynecology

Franklin, OH

Our mission is to provide the best possible medical care in the most sensitive & caring manner to women who seek our...

MyMD Personal Medicine

Women's Health

MyMD Personal Medicine

Bend, OR

Bend's premiere concierge primary care clinic with over 34 years of combined physician experience, offering highly...

Weaver Clinics

Women's Health

Weaver Clinics

Norman, OK

WC specializes in Weight Loss, Bioidentical Hormone Therapy, IV Therapy and Aesthetics in Ardmore, Chickasha, Duncan...

See More

Related Articles

See More