Many Polynesian designers honor their culture as they work to preserve the stories woven into their creations, strengthening the identity of the Kānaka Maoli (Native Hawaiian) and connecting the world to their clothing narrative. These stories share the common heritage that unites all Polynesians.
Since its inception in 2018, the Kuauli Wearable Arts Fashion Show differentiated itself from other mainland fashion shows by emphasizing Indigenous design and storytelling. Part of a broader cultural festival, this event celebrates the unique Pacific and Asian heritage of Hawaiʻi Island, incorporating elements like hula, fire knife performances, and culinary events. The fashion show focuses on a collaboration between new and veteran designers, highlighting the beauty of Indigenous artistry and the economic potential for local artists and businesses.
“Many mainland fashion shows primarily prioritize commercial fashion trends and celebrity-driven styles without the same emphasis on cultural storytelling and community engagement,” says Leina’āla Fruean, HIPACC President, who has been involved with the event since the beginning.
The core team for the Hawaiʻi Kuauli Fashion event consists of Pacific Islanders and Native Hawaiians who reside on the island. The cultures represented in the fashion show showcase a blend of Polynesian, Asian, Micronesian, and Caucasian influences from local communities. Set against the backdrop of Kailua Bay, during the weekend of the King Kamehameha Day Parade, the Hawaiʻi Kuauli runway has come alive with designs from Hawaiʻi, Samoa, Tahiti, Marquesas, and throughout Polynesia and Asia.
In 2024, fashion trends emerged with new designers who have long aspired to create their clothing lines. Many return each year with innovative styles, showcasing their flair for creativity. With diverse tastes, sizes, and ages, clothing is designed to reflect the mixed cultures of so many on this island. This diversity enhances the inherent beauty of each individual.
“Ultimately, the goal is to make all participants and attendees feel good and look great,” shares Leina’āla Fruean.
According to Fruean, the most versatile fabrics to wear in Hawai'i are dry fit, rayon, jersey cotton, viscose, Lycra, spandex, and polyester. In the Hawaiian Islands, it is essential to have calm and durable clothing for beach wear. Hawaiʻi Kuauli showcases vibrant colors, textures, and styles inspired by the sea, sand, and sky.
“Young adults enjoy activewear for sports clubs, and resort-style clothing has become increasingly popular among residents in the workforce,” Leina’āla Fruean says.
If you seek a unique fashion style, consider the advice inspired by figures like Aunty Nita Pilago and Nakeʻu Awai: explore your cultural heritage and incorporate elements that resonate with your identity. Unique style often stems from personal stories and traditions. Seek guidance from experienced designers and artisans; collaboration can enhance your skills and open new creative avenues. Don’t be afraid to try new ideas and materials. Fashion is about exploration, so allow yourself to make mistakes and learn from them.
Success in fashion requires dedication and resilience, so put in the effort to hone your craft. Draw inspiration from your surroundings, such as nature, art, or cultural events. Keep an open mind to different influences and perspectives. Use your designs to convey your narrative or experiences. Authentic storytelling can set your style apart.
By following this guidance, you can develop a distinctive fashion style that reflects your individuality and creativity. Aunty Nita Pilago, owner of Wahine Toa Designs, is known for her passion and generosity in teaching, advising, and sharing her knowledge to support the next generation of designers.
“Aunty Nita has been an incredible inspiration for many involved in the Hawaiʻi Kuauli. Wahine Toa Designs produced its first fashion line in Bali in 2007. She is recognized as the Māmā Designer of the Hawaiʻi Kuauli Fashion Show and is sought after by many throughout the Hawaiian Islands,” acknowledges Leina’āla Fruean.
Other veteran designers in the Hawaiʻi Kuauli Fashion Show have been inspirations and served as advisors to young designers, such as Nakeʻu Awa. He was the first Native Hawaiian fashion designer in Hawaiʻi during the 1960s. Although Nakeʻu had no formal training as a designer, he was encouraged to explore costume design, ultimately leading him into the fashion world. By the 1970s, he had established his fashion line, blending the knowledge and experience he gained within Hawaiian culture.
Designers in the Pacific and Asia who have been in the business for the past 20 to 50 years have grown through trial and error as they have pioneered homegrown fashion in Hawaiʻi. Yet, their determination and indomitable creative spirit have allowed them to contribute to the fashion industry in Hawaiʻi and internationally significantly.
“Anyone seeking a unique fashion style must possess a strong work ethic and a creative mindset that transcends generations,” Leina’āla Fruean adds.
The upcoming festival will occur at the King Kamehameha Kona Beach Resort from June 6th to 8th, 2025. The Hawaiʻi Kuauli Fashion Show is scheduled for Saturday, June 7th, from 11 AM to 1 PM. Attendees can expect to see stunning pieces that reflect the region's cultural richness, accompanied by fantastic performances that embody the islands' beauty.
Beyond the runway, guests will be immersed in a vibrant, creative atmosphere, providing opportunities to mingle with fellow fashion enthusiasts, industry insiders, and designers. Whether you are looking for vacation wardrobe inspiration or a glimpse into the intersection of style and culture, the Hawaiʻi Kuauli Fashion Show promises to be an unforgettable experience celebrating the beauty of resort fashion wear and the spirit of the islands.
Learn more at HIKuauli.com.
“Anyone seeking a unique fashion style must possess a strong work ethic and a creative mindset that transcends generations.”