From her childhood on a small farm in Northwest Arkansas to navigating the fast-paced world of real estate, Jaime Howell is deeply grateful for the way she was raised. Growing up, she and her sister spent endless hours outdoors—playing in the hayloft, riding horses, and catching tadpoles in the ponds. As a lifelong NWA native, she’s had a front-row seat to the region’s explosive growth, giving her an insider’s perspective on the Rogers housing market. Through her personal brand, Sweet Home NWA at Keller Williams Market Pro Realty, Howell combines her in-depth local knowledge with a straightforward, honest approach, providing buyers and sellers with advice that cuts through the noise.
Howell's journey began at the University of Arkansas, where she studied Finance and Real Estate. In the summer of her freshman year, her mother encouraged her to start seriously considering her career path. With her mom’s strong-willed and fiercely independent nature as inspiration, Howell developed a deep determination to get things done. She took a 90-day temp job with Walmart, a decision that would ignite a 20+ year career in commercial real estate. Juggling work and school, she commuted daily from Fayetteville to Bentonville, embodying the grit and perseverance that now defines her approach to business. Throughout her extensive career, Howell has remained unwavering in her integrity, always making sound business decisions and treating people with respect.
That same determination and drive are what make Howell such a strong advocate for her clients today. She knows that buying or selling a home is one of the biggest financial and emotional decisions a person can make, and she approaches each transaction with care, transparency and expert guidance. Whether she’s helping a young family find their first home or assisting a retiree in downsizing, she takes the time to understand her clients’ unique needs and goals. She believes that real estate is about more than just contracts and closings—it’s about helping people start new chapters in their lives with confidence and excitement.
For those looking to buy, Howell’s advice is simple but invaluable: start with a clear understanding of your budget, including those often-overlooked closing costs. This clarity not only helps manage expectations but also prevents the disappointment of falling for a home that’s out of your price range. She encourages first-time buyers to stay flexible—whether it’s a hidden gem that needs some work or a turnkey property close to downtown. When it comes to selling, Howell offers expert advice to avoid costly mistakes, starting with the importance of accurate pricing. Overpricing can scare off potential buyers, so setting the right price is crucial. If your home is vacant, staging is a must to help buyers imagine themselves in the space, and professional photography is a non-negotiable as you're not just selling a property, you're selling a lifestyle. Howell also recommends a "coming soon" marketing strategy to build buzz before the listing can be shown, and she stresses the importance of being flexible with showings to make the process as smooth as possible.
In the ever-evolving Rogers housing market, she knows that staying informed is key to making smart, strategic decisions. As she puts it, “There’s never one answer for how the market is doing,” and she’s right, things are constantly shifting. More buyers are looking to surrounding areas, and homes in Rogers are selling quickly. The market’s competitiveness has even led some to compare Rogers to Austin, driving further attention and investment. Howell’s deep understanding of these trends helps her clients stay ahead, making savvy moves in this fast-moving environment.
Jaime Howell is an invaluable guide, going above and beyond to ensure every client feels supported, informed, and ready for what’s next. As she puts it, “There’s a story behind every move,” and she’s dedicated to helping you write yours. Her deep knowledge of the market, combined with her personal commitment to each client’s success, makes her an incredible resource. Howell’s passion for the area shines through in her work with Sweet Home NWA—a reflection of the vibrant, ever-evolving place she lives, works, and plays. From dirt roads to four-lane highways, bike trails to bustling city streets, Northwest Arkansas remains an amazing place to raise a family, build a career, and explore the outdoors. How sweet it is!
Contact Jaime Howell, Executive Broker at Keller Williams Market Pro Realty, at (479) 381-8145, jhowell@sweethomenwa.com, or visit linktr.ee/sweethomenwa.