They say sound is the first sense we experience when we enter the world and remains a powerful part of how we experience life. It shapes how we connect, communicate, and make sense of our surroundings. From congenital conditions to environmental exposure to the natural process of aging, hearing is fragile and can be affected in countless ways. Few understand that journey more deeply than Dr. Melissa Wikoff, founder of Peachtree Hearing in Marietta. Since 2016, she and her team have been helping patients reconnect with the world of sound, restoring moments of clarity and connection often taken for granted.
Dr. Wikoff will never forget the sadness she felt realizing that her World War II veteran grandfathers were struggling to hear her. They missed the jokes, the laughter, and the connection that sound brings. It was then she knew she had to help others facing the same challenges. “I remember sitting on my Grandpa’s lap and whispering to him a secret when I was eight years old. He couldn’t hear me, so I tried repeating myself, but again he missed it. Since then, I’ve made it my mission to not let families miss another beat of those special, fleeting moments together.”
In 2010, Melissa Wikoff earned her Doctor of Audiology degree from Washington University in St. Louis School of Medicine’s Program in Audiology and Communication Sciences. However, she was never one to settle. She spent years honing her craft, developing expertise in advanced audiology techniques, and studying to specialize in tinnitus treatment. Guided by her entrepreneurial spirit, she opened Peachtree Hearing in 2016, blending innovation, compassion, and patient-centered care.
Peachtree Hearing is far from a typical doctor’s office. Every corner reflects Dr. Wikoff’s personality and dedication. From the welcoming reception area with soothing sage walls and music memorabilia, to the “Listen to Your Heart” marquee perfect for a celebratory selfie, with music filling the air, it’s clear the space was designed to make patients feel seen, comfortable, and celebrated. “Our patients often become dear friends. We’ll never turn down an opportunity to cheer on the artists we treat from the audience,” says Dr. Wikoff.
Here, Dr. Wikoff and her team don’t just treat hearing, they share in their patients’ triumphs. Through this personalized approach, she has earned lifelong patients who see her not only as a doctor but as family. The culture at Peachtree Hearing is one of warmth, understanding, and genuine celebration of each patient’s journey toward better hearing.
Addressing hearing loss is a core focus at Peachtree Hearing. As an independent audiology practice, patients can select technology from any manufacturer, allowing Dr. Wikoff to craft highly personalized plans for optimal hearing outcomes.
Tinnitus and the persistent ringing that comes with it can be isolating, and many providers say it’s untreatable. Dr. Wikoff and her team who are recognized pioneers in tinnitus have studied treatments worldwide and offer personalized care based on their knowledge. Sound therapy and amplification help tinnitus linked to hearing loss, while the Lenire device, a non-invasive bimodal neuromodulation treatment, brings relief for other cases.
Peachtree Hearing has also made specialized services for musicians, athletes, and audiophiles a key focus. Musicians can protect their hearing with custom noise plugs or optimize their sound with state-of-the-art in-ear monitors, fine-tuned in the practice’s soundproof musician’s room. Athletes can have personalized earplugs designed for their specific sport, while audiophiles enjoy custom-made earphones and earbuds without discomfort. You might spot in-ear monitors customized by Peachtree Hearing on stage at the Super Bowl Halftime Show or at a concert by your favorite musical artist. Dr. Wikoff is frequently sought after by touring musicians who request Peachtree Hearing to visit backstage at venues like State Farm Arena or Ameris Bank Amphitheatre.
The team is deeply committed to giving back, and their philanthropy speaks volumes. Dr. Wikoff serves on the board of directors nationally at the American Tinnitus Association and locally at City Springs Theatre Company. In 2017, Dr. Wikoff partnered with Jewish Family and Career Services of Atlanta’s Holocaust Survivor Program to provide lifelong hearing care for survivors. Since then, she has helped countless individuals reconnect with the world of sound. Herschel Greenblatt, a Holocaust survivor and educational speaker, shares: “It’s a wonderful thing they are doing. You don’t realize how much you are missing when you can’t hear. Now, I can hear students more clearly when they ask questions about my experience.”
As Peachtree Hearing celebrates its tenth anniversary, Dr. Wikoff and her team have been recognized by the Cobb Chamber of Commerce as one of the Top Small Businesses of the Year for three years running. Dr. Wikoff reflects, “We have grown so much over the last decade. Founding a small business is not for the faint of heart, but it has been a beautiful ride. The opportunity to make a real difference in our community is a gift. We can’t wait to see what the future has in store for Peachtree Hearing.”
Peachtree Hearing continues to redefine what an audiology practice can be. It is a space where science meets heart, innovation meets empathy, and where patients are empowered to hear, connect, and fully experience the world around them.
https://www.peachtreehearing.com | @peachtreehearing
4985 Lower Roswell Road, Marietta
470-485-4327
"The opportunity to make a real difference in our community is a gift."