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Hemp, Calm and Collected

NOW Roswell now open as an oasis for the body and mind

Husband and wife duo Devin & Mandy Borland are looking forward to bringing next level healing to Roswell, GA, this summer with the opening of their first NOW boutique. The two bring decades of experience in sales, relationship-building, customer service and more to their new endeavor with The NOW. Devin received his BS in Computer Science from Brown University and an MS from Tufts University, before starting a 15-year career in technology sales. Mandy started her career as a special needs teacher and after an 11-year tenure, left education to focus on raising her and Devin’s family. As busy parents, Devin and Mandy look forward to providing the Roswell community with an oasis for rest and relaxation, and treating themselves to a much-needed massage once their boutique opens. Giving back to the Roswell community was a factor in our site selection,” says Devin Borland. “With The NOW Roswell, we look to offer an escape from the fast-paced, digital overload we experience on a daily basis through the healing benefits of massage therapy.”

RCL: We love that you are offering a Roswell Founding Ritual Membership. Are there any other benefits of membership and what are a few benefits of regular massages?

NOW: The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include savings on massages, roll over credits, perks and more. The first 50 guests to join as a Ritual Member will receive a complimentary curated gift bag filled with a selection of best-selling products from the Nourish, Scent and Room by The NOW’s collection. 

The benefits of Swedish massage include decreasing tension headaches, treating lower back pain, managing stress, anxiety, and depression, aiding in the recovery of sports injuries, and increasing flexibility and range of motion. Research proves that massage can increase serotonin, dopamine, and oxytocin; which help to increase energy and overall well-being. Regular massages will also decrease cortisol levels and strengthen the immune system.

Consistency is key for receiving the maximum benefits from massage therapy. Monthly or bi-monthly massages are recommended to see results.

NOW: RCL: Are there certain treatments that are unique to The NOW?

NOW: At The NOW, guests can choose between three signature massage styles and pair their service with a variety of custom, exclusive enhancements. The Swedish-inspired options include: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can choose from custom enhancements such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body. 

RCL: We are all about convenience. Can you book online and what about parking?

NOW: We have an easy app-based and online booking system and can occasionally accommodate walk-ins based on availability, but do strongly encourage appointments. 

Guests can park directly in front of the boutique in a convenient parking lot.

RCL: You are the expert and have our attention. What else should our readers know about NOW? 

We also stock our Nourish, Scent and Room by The NOW collections for guests that want to bring the feeling of the boutique home and create a mini staycation when you can't travel or get a massage at The NOW.