If you’re looking for a bottle, Herb Chereck has one and probably a great story to go with it.
Since 2003, he’s been the man behind Decatur’s favorite neighborhood liquor store. Herb didn't grow up dreaming of amaros and craft cocktails, but when he walked away from law school and into the liquor business, he found his true calling.
Open since the 1970s, Decatur Package Store has a rich history. “When I bought the store, it didn’t match the neighborhood. I thought: I can fix this,” he recalled. More than two decades later, he’s done far more than that. “This is where all the bartenders in Atlanta shop,” he said. Today, it’s still a staple in Decatur’s evolving cocktail scene, known for its curated selection of craft spirits, boutique wines, and unique barrel picks.
A few years ago, Herb decided he wanted to do more than pick barrels—he wanted to create one. He now distills his own liquor in partnership with Independent Distilling Company. Starting with malt whiskey and eventually moving into bourbon and rye, Herb’s small-batch creations reflect his deep respect for the craft.
At the heart of the longtime bottle shop is a passion for the community that created it. “Decatur supports you if you support Decatur,” he said. He’s a longtime sponsor of the Decatur Wine Festival and charities, keeping the community at the core of every pour.
For Herb, it’s not just about selling bottles. It’s about building relationships, embracing curiosity, and keeping things interesting. After all, good taste isn’t just about what’s in the glass. It’s about who’s pouring it.