Hey Sugar, downtown Denison’s well-known candy store and ice cream shop, is excited to announce the expansion of its current downtown location into a dedicated ice cream creamery and parlor. The new facility will be just down the street from the current facility on Main Street. After the expansion is complete, customers will be able to see their ice cream being made and will be able to purchase and enjoy it in their new creamery.
Tony Kaai, President of the Denison Development Alliance, looks forward to the continued growth, revitalization, and development in downtown Denison. “We are so excited to partner with Hey Sugar and get them into a larger facility to meet their needs. This will be something very special to our downtown and it will bring a unique experience for our residents and visitors. Having a boutique ice cream shop and creamery will be something you can’t find in very many places. Since this is a real creamery, you will actually be able to see your ice cream being made and know you are getting the freshest ice cream possible. This is a great project and what’s more fun than ice cream?”
Jeff Persichitte, President and CEO of Hey Sugar, is equally enthusiastic about the new creamery coming to downtown Denison. "This has been an exciting project to see develop. The Denison Development Alliance has been great to work with, and I feel like we have a strong team in Denison. It is exciting to be a part of the growth in Denison, which is another reason we wanted to do our expansion here.”
Currently, Hey Sugar operates a candy store and ice cream parlor in downtown but the new expansion will allow them to separate their operations into a dedicated creamery. Persichitte says the new direction the company is currently pursuing is one of the reasons for the Denison creamery. “We are a small batch ice cream producer, and our current facility in Southlake is struggling to meet the demand. We need a new facility to make enough ice cream for our shops. That is another reason we are excited to reinvest in Denison and double down. We will be the same company but under a different banner. Our ice cream will be under the banner of TX Creamery."
Jeff continues, "The timing is great. We have been improving our practices to have cleaner ice cream which means no artificial colors, no corn syrup, no preservatives. We will use a high butter fat content to get a creaminess you can’t find everywhere. It is going to be unique and fun and as healthy as we can make ice cream be. You will feel better about eating our ice cream, and you will definitely be able to tell the difference in our quality and flavors. Since it will be made on-site, visitors can actually see the ice cream being made keeping it fresh. We will have over forty flavors available."
Hey Sugar looks forward to bringing this new expansion to Main Street, Denison. “We prefer to do business with those who want to do business with us," says Jeff. "With the success we have had with our current downtown Hey Sugar location, our company's growth, and the great partnership we have with the City of Denison and the Denison Development Alliance, I can say we are really excited about our future. At the end of the day, this is where we want to be.”
Hey Sugar TX Creamery is expected to be completed early next year, in 2026. Until then, you can visit the current Hey Sugar location for candy and ice cream at 422 W. Main St., Denison, Texas.