Westfield, Massachusetts: home to Whip City, rolling hills, and a rich tapestry of local businesses that have shaped the town’s character for centuries. When we say “history of loving local,” it’s not just a trendy catchphrase—it’s been a way of life here since day one. Let’s take a little stroll through the entrepreneurial spirit that has defined our town, shall we...
Back in the 1600s, Westfield was a small agricultural settlement. The original “local business” was essentially farming. Picture this: settlers trading corn, wheat, and a handshake with their neighbors. A farmer’s market without Instagram, if you will. This type of barter economy kept things running smoothly until the late 18th century, when Westfield discovered its true claim to fame: whip-making.
That’s right, Westfield was once the Whip Capital of the World. (Take a second to process that. Whips.) By the mid-19th century, dozens of whip manufacturers were scattered across town, churning out products that ended up in the hands of stagecoach drivers, equestrians, and probably Indiana Jones’s ancestors (I never miss an opportunity for a bad joke). These whip-makers were the OG small business owners, creating a product so niche yet so essential that Westfield earned the nickname “Whip City.”
As time cracked on (pun intended), the Industrial Revolution brought new opportunities. Factories popped up along the Westfield River, and suddenly, local businesses weren’t just about agriculture or whips—they were about innovation. Businesses like the Columbia Manufacturing Company, known for its bicycles, added a little variety to the mix. Meanwhile, the Westfield Gas and Electric Company began powering up the town in 1899, proving that even utilities could have hometown pride.
Fast forward to the 20th century, and Westfield saw its entrepreneurial energy expand into new industries. Local shops and restaurants started to dot the downtown area, offering everything from homemade pastries to hardware. And let’s not forget the beloved Stanley Park, founded in 1949, which brought tourism dollars to local vendors while giving the community a place to unwind.
Westfield’s business scene has always been a bit of a balancing act—big enough to attract diverse industries but small enough to keep things personal. Today, you can find a delightful mix of long-standing businesses (some family-owned for generations) and bold newcomers bringing fresh ideas to town.
What makes Westfield’s local business history so special is the people. Sure, the products have changed—less whip-making, more craft beer—but the heart of the community has remained the same. People here support their neighbors, whether it’s grabbing a cup of coffee at a mom-and-pop café or buying holiday gifts from a downtown boutique.
So, the next time you’re in Westfield, take a moment to soak in the history of loving local. Every storefront, every market stand, and every friendly face tells a story of resilience, creativity, and community. And if you feel inspired to support these businesses, just remember: they’ve been loving local long before it was cool.
Shopping local is more than just a transaction; it's an investment into your community. Local businesses right here in Westfield bring a unique character and charm to neighborhoods, offering products and services with a personal approach that you won't find at big chains. When you shop local, more money stays in the community, supporting job, schools and public services. Small businesses are also more likely to source from local suppliers, creating a ripple effect that boosts the entire local economy. (think about our awesome farmers markets!) Beyond economics, shopping local fosters a sense of connection and pride. You're not just a customer; you're a neighbor helping your other neighbors thrive.