Idaho has been one of the fastest-growing states in the country, and it’s easy to see why. With its stunning landscapes, lower cost of living, and business-friendly environment, more people are choosing to call Idaho home. Over the past decade, the state’s population has surged, driven by newcomers from California, Washington, and other high-cost states looking for a better quality of life. Cities like Boise have consistently ranked among the best places to live, offering a balance of outdoor recreation, strong job opportunities, and a vibrant community. This steady influx of new residents has fueled real estate demand, pushing home values higher and making Idaho a smart long-term investment. Whether it’s young professionals, retirees, or remote workers seeking space and affordability, Idaho’s appeal continues to grow—along with its property market.
If You’ve Been Thinking About Real Estate Investing, Idaho Should Be on Your Radar
Over the last decade, property values in areas like McCall and Boise have skyrocketed, and the long-term outlook remains strong. Whether you’re looking for a primary home, a rental property, or a smart place to park your money, Idaho has a lot going for it. Let’s break it down.
Boise: A Market That Keeps Growing
Boise has been one of the hottest real estate markets in the country over the last ten years. In 2014, the median home price was around $189,000. By 2019, that number jumped to $324,000, and in 2021, Boise saw a staggering 30.7% price increase in just one year. Prices have since stabilized, but experts predict continued appreciation of around 1.4% per year over the next few years.
So, why is Boise such a strong investment?
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People keep moving here. Boise consistently ranks as one of the best places to live in the U.S. thanks to its outdoor lifestyle, strong job market, and affordability compared to cities like Seattle and San Francisco. The city has a growing tech sector and diverse job market, attracting professionals and families looking for new opportunities.
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Inventory remains tight. Even with new construction, demand still outpaces supply, keeping prices stable and driving long-term appreciation.
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Rental demand is high. Whether you're interested in long-term rentals or short-term vacation properties, Boise’s growing population and tourism scene create strong rental opportunities.
McCall: The Luxury Market on the Rise
McCall might have been Idaho’s best-kept secret a few years ago, but that’s changing fast. The median home list price hit $744,950 in early 2025, up from $599,000 the previous year. Properties are spending about 124 days on the market, reflecting a steady balance between buyers and sellers.
What makes McCall such a great investment?
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Limited inventory. Unlike urban areas, McCall’s natural landscape limits development. Lakefront, mountain-view, and river-access properties are finite, keeping values strong.
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It’s a four-season destination. Skiing in the winter, boating in the summer, and hiking and fishing in between—this means demand for vacation rentals and second homes stays steady all year.
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Luxury buyers are looking here. More people are turning to McCall as an alternative to pricier mountain towns like Jackson Hole and Sun Valley, which is pushing prices up. Local options like Brundage and Tamarack Resort provide the resort lifestyle at a lower cost of entry today, with substantial growth potential ahead.
So, Is Now the Right Time to Invest?
Short answer? Yes—if you’re thinking long-term. Idaho real estate has proven its value over the past decade, and the trends show continued growth. There will always be market fluctuations, but if you buy in the right location and hold onto your property, the potential for appreciation is strong.
While many resort towns experience fleeting popularity, McCall stands out for its enduring appeal. It is the first to appreciate and the last to depreciate, maintaining its value even as other destinations lose momentum.
If you're considering making a move—whether it’s buying your first investment property or expanding your portfolio—I’d love to help you navigate the market. Let’s connect and find the right opportunity for you.
Cheri Reeves is a Designated Broker and Global Real Estate Advisor | Engel & Völkers McCall
Serving McCall, Boise, Eagle, Meridian, Star, New Meadows, Donnelly, Cascade, and more
All real estate statistics, including median sales prices, are deemed reliable but are not guaranteed and should be independently verified. Statistics pulled from the local area Intermountain MLS.