Let’s face it: life can be hard, especially in a world where blemishes are judged, discoloration is labeled unattractive, and acne is treated as something to hide. These messages sink deep, shaping how we see ourselves. But Inclū was created to challenge that narrative.
Born from shared struggles, Inclū began with a mother who saw her daughter’s pain and a friend who believed real change was possible. Yes, Inclū is about clearer, healthier skin but even more, it’s about a clearer message: embracing your authenticity, owning your story, and facing each day with confidence.
Local founders Wintye Goitom and Marjorie Cesaire first met at the University of Pennsylvania while training to become Certified Registered Nurse Anesthetists. Initially connected through a program aimed at increasing BIPOC representation in their field, their mentorship evolved into a deep friendship built on long hours, resilience, and a shared drive to make a difference.
Both women understood the frustrations of being overlooked by an industry that rarely addressed the needs of diverse skin tones. For Wintye, watching her daughter struggle with pigmentation brought new urgency to the mission.
Inclūstands for unity, inclusivity, and the undeniable beauty in every shade and story.
Face your day—with Inclū.
Learn more at inclu.store