By 10 a.m. on any given weekday, Rufus Johnson—owner of the local GEICO office—has already hit the gym, led a team power session, and logged hours of focused work. And he doesn’t slow down. Rufus works every weekday until closing time at 6 p.m., leading by example in the office he’s built and sustained for over two decades.
Walk into his office and you’ll find him there, present, polished, and known by name. A Navy veteran, Southern Miss graduate, former healthcare manager, and avid golfer, Rufus brings a lifetime of discipline and heart into every client interaction.
Before becoming one of Daytona’s most trusted names in insurance, Rufus grew up in Prentiss, Mississippi, grounded in values like teamwork, humility, and accountability. Those principles still define his leadership today. Every morning, his team gathers for a power session—aligning goals, reinforcing discipline, and building momentum that clients can feel.
“We run contests, we train hard, and we keep it fun. When you walk into work, you shouldn’t dread it," says Johnson.
Johnson’s agency offers personal lines of insurance with both precision and empathy: auto, homeowners, motorcycle, condo, renters, RV, ATV, flood, jewelry, identity theft, and umbrella coverage for multiple policies. Each client receives a printed booklet to keep in their glove compartment and is personally guided through downloading the GEICO app before they leave, ensuring they’re ready, even if they’re stuck on the side of the road.
“People want to understand what they’re buying. We make sure they do.”
As one of only about 30 GEICO-exclusive agencies in Florida, the Johnson Agency offers national strength with local trust. And while the business thrives, it’s Rufus’s consistency that leaves the deepest impression, always leading from the front, always putting people first.
Rufus Johnson believes in giving back to his community and paying it forward by helping other business owners. “I didn’t get where I am by myself. That’s why I give back; to honor those who helped me.” Rufus chairs the Daytona State College Foundation Board, leads the African American Leadership Council of Volusia, serves on the executive board of the Daytona Regional Chamber, supports the Checkered Flag Committee at Daytona International Speedway, and sits on the Chamber’s Golf Committee.
He lives where he works, lends his time and leadership to local causes, and remains a fixture at community events and golf tournaments alike. His clients span generations—not just because of what he offers, but because of who he is.
This isn’t just about policies. It’s about presence. Rufus Johnson doesn’t just sell insurance. He shows up. He leads. And for Daytona Beach, that intention makes all the difference.
Pro tip: Be sure to call Rufus at the local office at (386) 304-9363 when you need help; calling the main toll-free number will connect you with GEICO corporate and you will not be working with local agents.