Customer Focused Strategies Managing Partners Pam Lopez and Suzanne Beisner are as passionate about supporting supplier diversity and women-owned businesses as they are about their clients’ success. The long-time business partners and Alpharetta residents took home first-place in the LACE (Ladies Achieving Continuous Excellence) Awards in their revenue category. Created and sponsored by the Greater Women’s Business Council (GWBC), the LACE Awards recognize GWBC corporate members and certified women-owned businesses (WBEs) for their commitment and contributions toward the success of women-owned businesses.
CFS was honored with the “Trailblazer of the Year” Award in the $1 million to $5 million annual sales category. The Trailblazer Award recognizes women-owned businesses that exemplify leadership, creativity, and innovation. “With so many incredible WBEs vying for this honor, CFS is humbled to receive this year’s LACE Trailblazer Award,” says Lopez. CFS was also a recipient of this award in 2017. Over 200 business leaders gathered at the virtual black-tie masquerade gala to honor and celebrate the nominees and winners of the LACE Awards. “The LACE Awards is an important celebration for our entire membership,” says Roz Lewis, President, and CEO of GWBC.
“It’s here we recognize our outstanding partners and women business enterprises for their commitment to the mission of GWBC: To advance, promote and advocate for women business owners through education, mentoring, certification, and corporate partnering.” Lopez and Beisner founded CFS in 1999 with the goal of creating a unique type of consulting model to address some of the gaps they had observed in traditional models while working in corporate America.
“We wanted to be a true partner to our customers – an extension of their teams – and bridge the gap between strategy and execution. We wanted to live the implementation with our customers,” says Beisner. That strategy has proven successful for the past 21 years. Lopez and Beisner have each lived in Alpharetta since the early 1990s. “We are proud to call Alpharetta home to our company and have had the privilege of raising our families here,” explains Lopez. “We have enjoyed seeing all of the changes to the Alpharetta area. Avalon and the Downtown Alpharetta revitalization have made this community even more vibrant and exciting, and we love entertaining clients here ” adds Beisner. The Alpharetta, Georgia based Management Consulting firm specializes in designing a strategy for Product Management, Sales Channels, Marketing, Customer Care, and Training. “Clients look to CFS to shape and evolve strategy across business disciplines. With each of them, we live our motto: ‘we don’t just show you the way, we take the journey with you,’” added Lopez.