Hire the best people. Give them the best materials to work with. Let pride do the rest. – Daniel Reiland
“The more I think about it, the more amazed I am that this opportunity exists,” said Paul Reiland. “Marshall Farms. The last great undeveloped tract of land in Eden Prairie.
“Pristine farmland that would have been developed ages ago had the Marshall family not held on for as long as they did. Totally removed from busy roads and the airport, yet still conveniently close to Interstate 494 and Highway 212. Fifty lots spanning 30 acres overlooking the Minnesota River Valley – plus 13 more, which will become part of the city’s existing Riley Creek Conservation Area.
“There simply shouldn’t be anything like it. It’s an anachronism. But then, I suppose, so are we. Maybe it’s only fitting that we should have the honor of building on it.
“Johnson-Reiland Builders & Remodelers was founded by my father Daniel Reiland in 1974. He’d done farm and concrete work before then, and decided to try shooting higher when he discovered I was on my way. He teamed up with his friends to build a house for his own family. Within a couple of years, he’d made himself a developer and home builder in full.
“Dad is now retired, although not much has changed. That’s partly because he's still around. He does whatever he feels like (and only whenever he feels like it), but I wouldn’t begrudge him the same kind of retirement we all hope to enjoy someday.
“We’ve also remained a family-owned business, which frees us to do things precisely the way we want to. Profitability is not our north star here at Johnson-Reiland Builders & Remodelers, and never has been. To us, the sun rises and sets on one thing and one thing only: quality.
“That starts with design. As the Twin Cities’ 21st largest residential homebuilder in 2025 (according to Housing First Minnesota), we occupy a certain sweet spot: big enough to bring any vision for a dream home to life, yet still nimble enough to personalize the entire process. We don’t hide behind salespeople. Our clients all have our personal cells. Pure, unbroken communication is key to getting every last detail right.
“Our clients often express surprise at the great lengths we go to build their homes to their exact specifications. Those who do might be accustomed to working with larger corporate homebuilders, which forgo buyers’ input for the sake of expediency. It’s a sorry state of affairs when you can’t truly customize your new $1 million or higher home!
“We expect transitional modern, mid-century modern, cottage, and other styles of farmhouses to be popular at Marshall Farms for reasons that don’t beg explanation. That being said, we do it all. From super traditional to ultramodern, our team of designers and craftsmen can follow any style of architecture.
“And we welcome the variety. We’re intentionally avoiding building two homes with the same style or color scheme at Marshall Farms, as a matter of fact. That will preserve this one-of-a-kind tract’s unique sense of place, and make sure it’s totally unlike a neighborhood of mass-produced, cookie-cutter houses.
“We’re also building homes of all sizes. Do you want to spend your golden years aging in place in a single-story home with a 2,000-square-foot main floor? Or do you want to raise a big family in a two-story, six-bedroom mansion with a four-car garage and a sports court? Simply help us understand where you hope to live. It’ll stand right before you in eight to ten months.
“We could build it faster, but doing so would require compromises we’re unwilling to make. For example, unlike the vast majority of custom home builders who are content to hire subcontractors exclusively, we only build with our own crews. From framers to finish carpenters and even general laborers, they’re all in our employ. It’s the only way to ensure the utmost consistency – and the best service and warranty work, too.
“We’re no less discerning when it comes to our materials. Many of our vendors have gained our trust over the course of more than three decades. Scherer Brothers Lumber Company, which supplies that all-important ingredient to a great home, has been with us for 53 years. We install furniture-grade cabinetry made by talented artisans; windows by Marvin, and sheathing by Huber Wood Products that further accounts for our homes’ industry-leading energy efficiency scores; and, if our client requests them, wood floors – real, honest-to-goodness wood floors that look nicer and last longer than any luxury vinyl plank alternative can.
“I like to think our methodical, old-fashioned approach is what drew Platzke Real Estate Group to us in the first place. Ryan Platzke is Eden Prairie’s number one Realtor, with connections and candor that earned him the most coveted seller in the city’s history. He is also backed by the only team I consider qualified to handle a development of this magnitude. Everyone there knows there will never be another opportunity like Marshall Farms. They’re treating it like the once-in-a-lifetime occasion it is.”
Live above the ordinary. Visit MarshallFarmsMN.com or call (507) 366-1288 to learn how you can build your dream home on your dream land.