When it comes to motorsports, Daytona Beach reigns supreme as a global epicenter for high-speed excitement. The city’s deep-rooted history in racing culture is evident in its packed calendar of adrenaline-fueled events, including Bike Week, Biketoberfest, the Rolex 24, Daytona 500, and the Coca-Cola 400. These iconic gatherings draw in hundreds of thousands of visitors—from die-hard racing fans and thrill-seekers to celebrities and industry leaders—cementing Daytona’s reputation as a premier destination for motorsports enthusiasts from around the world.
Among these globally recognized events, the MotoAmerica races during Bike Week hold a unique and celebrated place. At the center of the action is the legendary Daytona 200, a 200-mile motorcycle race that marked its 83rd running this year. The Bike Week lineup also includes a variety of high-octane competitions, such as the Mission King of the Baggers Championship, the SC-Project Twins Cup Championship, and the Mission Super Hooligan National Championship. These races showcase a diverse range of motorcycles and riding styles, adding even more excitement to an already electrifying event.
This year, a fresh and unexpected contender entered the Super Hooligan lineup: Arch Racing, a newly formed team created by actor and motorcycle enthusiast Keanu Reeves and his longtime business partner, Gard Hollinger. Arch Racing is an extension of Arch Motorcycle, the boutique motorcycle company the duo co-founded in 2011. Known for building powerful, custom-designed cruisers such as the KRGT-1, 1s, and Method 143, Arch has earned widespread respect for its innovation, craftsmanship, and attention to performance.
What sets Arch Motorcycle apart is its highly personalized, bespoke approach. Instead of mass-producing models, Arch offers a collaborative design and build process, crafting each motorcycle to fit the exact specifications and preferences of the owner. Customers work directly with in-house designers to customize ergonomics, finish, and functionality. Inspired by Porsche’s design philosophy, Reeves and Hollinger emphasize clean lines, mechanical purity, and rider-focused engineering.
After a decade of refining their machines for the road, entering the world of competitive racing felt like a natural next step. The Super Hooligan class—designed for modified street bikes that balance power and agility—offered the ideal proving ground for Arch to test its performance ethos on the track. To lead their competitive debut, Arch Racing signed Corey Alexander, the accomplished 2022 Stock 1000 Champion, as their rider.
Arch Racing made its official debut at the 2025 Mission Super Hooligan National Championship, at the Daytona International Speedway. Their goal for their first race weekend was both realistic and aspirational: achieve a top-10 finish. The weekend began with a significant hurdle. During Friday’s race, the #23 Arch bike suffered a critical mechanical failure—a broken mainshaft—which forced Alexander to withdraw from the race. Undeterred, the team quickly sourced parts, made the necessary repairs, and prepared the bike for the next day’s contest.
On Saturday, Alexander started in ninth position and quickly advanced to seventh. While the top six riders created a gap, Alexander became locked in an intense battle with Hayden Schultz. The two traded positions throughout the race, maintaining a fierce pace and pulling away from the rest of the field. Ultimately, Alexander held on to secure a strong seventh-place finish—exceeding expectations and delivering a promising debut for the team.
While Arch Motorcycles may not yet be a common sight on the streets of Daytona, their performance at the Super Hooligan Championship hints at an exciting future. As Arch continues to evolve in the world of motorsports, motorcycle enthusiasts and fans alike will be watching closely.
Congratulations to Keanu Reeves, Gard Hollinger, Corey Alexander, and the entire Arch Racing team. Their passion, resilience, and innovation made for an unforgettable debut—and a thrilling preview of what lies ahead.
“Arch Racing’s debut proves passion and precision belong on the racetrack.”