Krystal Hanks, Esq.
Tell us about your business.
I am a lawyer who practices areas on property insurance claims, residential construction disputes, and contract disputes. I have 20+ years of experience operating multi-million dollar contracting companies and opened Krystal Hanks Law PLLC in September 2024.
How does your business contribute to the Naples community?
We believe being a successful business in Naples comes with a responsibility to give back. Whether it’s supporting local organizations, volunteering our time, or providing guidance when people need it most, we’re intentional about contributing to the community that supports us.
What’s one thing you’ve learned from the Naples community that has impacted your business?
The Naples community has shown us that excellence isn’t optional—it’s expected. People here value professionalism, discretion, and results, but they also appreciate personal service. That balance has shaped how we run our firm: high standards paired with a hands-on, client-first approach.
How do you hope your business will grow or evolve in the next year?
In the coming year, we’re focused on growing in a way that feels intentional and balanced—building our practice while staying accessible, responsive, and client-focused. Evolution for us means becoming even better advocates and advisors, not just a bigger firm.
Jen Hanks
Tell us about your business.
Roof Revolution has proudly served the local community since 2016, backed by 24 years of roofing experience. Founded by owners who built and continue to operate T-Town Roofing in Tulsa, Oklahoma. Roof Revolution — We’re roofing it.
How does your business connect with or contribute to the Naples community?
Roof Revolution is committed to protecting both homes and the community we serve. We support our customers by offering free roof inspections and providing honest, straightforward assessments, so homeowners truly understand the condition of their roof. Our goal is not to sell unnecessary work, but to help customers maximize their roof’s lifespan and get every possible year of protection from their investment. Beyond roofing, Roof Revolution is proud to support local growth by sponsoring Naples Connect, an organization dedicated to leading, supporting, and growing local entrepreneurs. We believe strong businesses create strong communities, and we’re committed to being an active, positive presence both on and off the roof.
What are trends you are seeing that indicate the future of your industry?
Today’s homeowners want education, integrity, and clear communication, signaling a move toward smarter, preventative roofing solutions.
What’s one thing you’ve learned from the Naples community that has impacted your business?
What we’ve learned from the Naples community is that we are truly stronger together. When you show up, do good work, and genuinely care about people, trust follows. Naples has taught us that success isn’t just about the service you provide—it’s about the relationships you build. By doing honest work and putting our customers first, Roof Revolution has earned not just clients, but neighbors who trust our name and confidently refer us to those they care about.
Shalisse Cerven
Tell us about your business.
Auto and home/condo insurance.
How does your business connect with or contribute to the Naples community?
We help protect the community's most valuable assets with auto, home, excess liability umbrella policies, life insurance and disability policies.
What’s one thing you’ve learned from the Naples community that has impacted your business?
While a large community, Naples is really small when it comes to who lives here year round. Those that live here truly care about one another and we appreciate the seasonal residents. The community truly shows up to help one another in times of need.
How do you hope your business will grow or evolve in the next year?
Our goal is to make Shalisse Cerven State Farm the place people think of whenever they need home, auto, life or disability policies.
Looking ahead, what legacy do you hope to leave behind for future generations both within your family and community?
I hope to provide a better life for my children and future generations going forward. We are very involved in the community and I intend to increase our involvement in volunteer work and charity throughout the community.
What are trends you are seeing that indicate the future of your industry?
Thanks to recent legal reform and loss ratios coming down, we're starting to see home and auto premiums decrease.