After working as a contractor for others for 10 years, Miron Moalem wanted to start his own business in order to have control over the quality of his work and to provide the best customer service. So, last June, he opened LA Home Construction, and even though there were some challenges due to COVID, the company is flourishing.
“More people than ever are now working on their homes,” he says. “Being home all the time, they start to notice things that they want to change. They’ve also been home to supervise the projects.”
And to make sure his customers feel comfortable, Moalem and the people he works with are vaccinated and they show their vaccination cards before entering a home. They also wear masks.
LA Home Construction offers many services, including bathroom and kitchen remodeling, tile and flooring installation, and deck construction. It also does a lot of wood siding using cedar and other beautiful, durable woods.
As the owner, and with his reputation on the line, Moalem is careful about the designers and other people he hires to work with him. He’s also very involved in every project.
“The business is me,” he says. “I go to client meetings with a lot of energy, with a lot of knowledge. But I’m not a salesperson. I don’t like to say, ‘I sold a kitchen.’ You sell a car; you sell a chair. A kitchen remodel is more like a work of art.
“When customers meet with me, they get a totally different feel than when meeting with a salesperson who just wants to make a commission. The feedback I’m getting from my customers is that they have more confidence when they meet with the owner.”
Moalem’s office is located in its Design Center in West Hollywood. “There’s a lot of design involved with my projects, so I work with a lot of designers. But I also personally help people choose materials by taking them to showrooms, which most contractors don’t do.”
He is also willing to take on everything from a small job in a 500-square-foot condo in West Hollywood to a large one in a 7,000-square-foot Malibu home.
“I met with a client whose budget was about $1,500, and she told me that the other contractors she called had turned her down because the job was too small,” says Moalem.
LA Home Construction is also in demand by architects to handle projects, some of which are very challenging.
“I like it,” he says. “It’s always interesting.”
Services areas include the South Bay area, Beverly Hills, Malibu, Calabasas, West Hollywood and other nearby towns.
“I try to stay within a manageable radius since it’s important for me to visit my jobs.”
Moalem is proud of his business model, and also gives some of the credit for his success to his wife, Tatyana.
“You know what they say, behind every successful man is a great woman.”
To find out more, go to LAHomeConstruction.com.