Having a baby changes everything. For John Howard and his wife, Allison, it also transformed their career paths and future trajectory. Their son Luke was born in 2013, and John says he was motivated more than ever to build something meaningful. As a new father and Cherokee tribal member, driven by a longing to be a better person, John felt that becoming the President of his own company would provide him with that opportunity.
Lawns by Luke, LLC officially launched in 2016, with immense prayer, vision, and planning that led them to form their LLC in August of that year. Once the branding was complete, the company switched to its top priority – cultivating relationships. In the last five years, John has pursued this goal by focusing on connections with homeowners and other industry professionals and investing heavily into his crew. His commitment to quality has resulted in an impressive amount of organic growth for the company!
John still remembers their first full-scale installation, a combination of all the services they provide, landscape design, irrigation, sod, and architectural outdoor lighting. Seeing all the pieces come together in one project was a rewarding experience for both John and Allison. Her role as Vice-President includes scheduling, billing, and client engagement. She is a critical part of their success and he enjoys running the company with someone who shares his same passion for people.
Lawns by Luke customers have responded approvingly to their relationship-first model of business. Not only do they rave about their work's quality, craftsmanship, and tidiness, but clients often comment on their kindness, reliability, and honesty. John says he wants to use their scope of work to bless others and make a difference in the service industry.
Ultimately, John yearns to lay a foundation of love and support in this community. He knows this will help his family continue offering premium landscaping services for decades. John and Allison hope to continue to build partnerships with other vendors and would love to one day be remembered as a grand collaborators.
John says the best part of being a business owner is the time spent with family. It brings him vast joy and a sense of fulfillment! When they aren't working, the Howards enjoy visiting the lake or driving down country roads listening to country music. The business isn't the only thing that has grown. Luke is now a big brother to Samantha and loves helping his dad mow their property together on the weekends.
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