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Featured Article

Laying the Foundation

Smitty’s Floor Covering’s Next Chapter

Article by Jessica Crandall Lawrence

Photography by Conrad Allen

Originally published in Denton City Lifestyle

For more than six decades, Smitty’s Floor Covering has been a cornerstone of Denton’s business community. It's a trusted name for homeowners looking to transform their spaces with beautiful, high-quality floors. Founded in 1958 by Mansell “Smitty” Smith, the business has always been rooted in family values and local pride. Today, Smitty’s is celebrating not just its long history, but a fresh chapter in its story, marked by a recent red ribbon cutting that reintroduced this beloved business to the Denton community.

Brother and sister duo Natalie Smith and Brian Smith now lead Smitty’s Floor Covering, carrying forward the legacy their grandfather began and their father Ricky continued for decades. “The best part of working with my family has been the opportunity to build something meaningful together,” Natalie shares. “It’s rewarding to see our shared efforts translate into beautiful floors and happy customers, all while strengthening our family bond and creating lasting memories.”

Walking into Smitty’s Floor Covering is like stepping into a gallery of possibilities. The showroom offers an impressive range of options, from timeless hardwood to plush carpet, elegant tile, and versatile laminate. But what truly sets Smitty’s apart is its commitment to personalized service.

“Smitty’s Floor Covering offers a wide selection of high-quality flooring options, including hardwood, carpet, tile, and laminate,” Natalie says. “What truly sets us apart is our personalized service. We work closely with each customer to find the perfect flooring solution that fits their style and budget. Plus, our expert installation ensures lasting durability and beauty.”

This dedication to craftsmanship and care has helped Smitty’s earn loyal customers across generations. Whether it’s a first-time homeowner or a family renovating their forever home, the Smitty’s team takes pride in guiding clients through every step of the process, from selection to installation, ensuring a seamless and enjoyable experience.

Over the years, Smitty’s has become more than a business. It’s a trusted partner in the Denton community. “Our commitment to honesty, quality craftsmanship, and exceptional customer service has been central to our loyalty,” Natalie explains. “We prioritize our customers’ needs and go the extra mile to ensure satisfaction, which has fostered trust and repeat business over the years.”

This long-standing dedication is part of what made the recent ribbon cutting so meaningful. This was a chance to celebrate Smitty’s enduring presence in Denton while also inviting new customers to discover what makes the business special.

Smitty’s Floor Covering isn’t just about floors. It’s about community. “Denton is a vibrant community with a friendly and supportive atmosphere,” Natalie says. “We love being part of a place where we can serve our neighbors and contribute to the local economy, all while doing what we love, which is helping families create beautiful homes.”

This spirit of connection is why Smitty’s continues to thrive after 67 years. By staying true to its roots while embracing new styles and innovations, the business remains as relevant and reliable today as it was in 1958.

When asked for her top advice for anyone considering new flooring, Natalie is quick to emphasize the importance of thoughtful decisions. “Choose quality materials that match your lifestyle and work with experienced professionals for installation,” she advises. “Don’t rush the decision. Consider your needs, style preferences, and the longevity of the flooring to ensure you’re happy with the result for years to come.”

As Smitty’s Floor Covering steps confidently into its next chapter, one thing remains unchanged: its passion for beautiful floors, strong family ties, and serving the community that has supported them for generations. Whether you’re updating a single room or reimagining your entire home, Smitty’s invites you to experience the difference that care, craftsmanship, and tradition can make.

Visit Smitty’s Floor Covering at 400 N. Elm Street in Denton to explore their wide selection of flooring options. Call them at (940) 382-3232 or browse online at smittysfloorcovering.com. You can also follow them on Facebook @SmittysFloorCovering.

Our commitment to honesty, quality craftsmanship, and exceptional customer service has been central to our loyalty.

Businesses featured in this article