Eder Teixeira, founder of Sons Coffee, grew up in Brazil’s coffee belt, in a small town on the border of Minas Gerais and Bahia. His childhood was steeped in the culture of coffee, shaped by his great-grandmother, who roasted beans to support her family.
“She lived to be almost 105,” Eder recalls. “I remember going to her house; there was always the smell of coffee, always a roaster somewhere. That memory is ingrained in me. Our family has now been in coffee for over 100 years, and it was special that she lived long enough to see Sons open.”
Watching her build a legacy sparked a lifelong passion. As a child, Eder often drove past a massive coffee farm near the city of Teixeira. Years later, his journey came full circle: he returned as a customer, negotiating to buy beans from the very farm that once fascinated him.
“Brazil isn’t just where we buy coffee,” he says. “It’s where the story began.”
A Leap of Faith
Years before Sons Coffee broke ground, Eder was a youth pastor. He wrote a personal letter to God asking for provision and guidance into this next season of life as he continued to work hard and connect with those around him. But even after signing a lease to start Sons Coffee, he realized that the project was going to cost a lot more time and money than he had anticipated.
Worried about the future of his company, God showed up through a friend of Eder’s—the late Sam Iweis of Kindred Coffee in North Richland Hills. "Sam didn’t just cut a check; he found the space, negotiated the lease, and signed with me. He showed up when I was running out of funds and gave me a check, remembering how I had helped him with his own shop years before. Sons Coffee exists because a friend showed up. That’s God showing up through people,” Eder shares.
Building the Blueprint
Eder has spent years building brands and communities. Before Sons Coffee, Eder founded the Creative Mind Lab, a design and SEO agency that evolved into a high-level tech consultancy. Although he earned the title of award-winning designer, his heart craved experiences that felt more intentional from start to finish. "I left client work because I wanted to ship a product I could own end-to-end. After years of subjective feedback, I wanted to create a brand where my blueprint and fingerprint defined the quality. Coffee is that product,” Eder shares.
The blueprint of Sons Coffee was built in the spaces it sought to perfect. "I built my first company out of coffee shops. They were my office, my university, and my sanctuary. I always had this fascination with them, and I knew one day I would build my own,” says Eder.
The name “Sons” and its tagline, “Carry the Name. Push it Forward,” reflect both heritage and innovation. At Sons Coffee, every cup honors a family history of more than 100 years while looking ahead to the future. Their commitment to craft is rooted in legacy, carried forward with care, and reimagined through creativity.
Innovation on Tap
When Sons Coffee opened in 2017, it quickly stood out for pushing boundaries. They were among the first U.S. shops to put milk and lattes on tap, solving the technical challenge of keeping dairy stable in a draft system. In 2024, they brought that same system back to Brazil.
From pioneering tap technology to being the only Texas company to reach the Brewers Cup finals, Sons Coffee continues to elevate the craft.
Their creativity extends to the menu as well. House-made syrups, ethically sourced milk, and signature drinks define the experience. A local favorite, the Oat-Chata, is made from oats and spices steeped for over 24 hours, then served on tap. Paired with their curated pastries, it’s the kind of offering that keeps regulars coming back. Whether you stop in for a latte or order freshly roasted coffee online, Sons ensures the same commitment to quality.
Brewing a Legacy Without Borders
Today, Sons Coffee is deepening its roots in Fort Worth.
“Our next phase is to enhance our physical space, making it a truly unique and essential cornerstone destination for the community,” Eder says.
But the vision extends far beyond four walls. The team is expanding its on-site roastery, building intentional corporate partnerships, and consulting cafes across the U.S. In Brazil, the soil where it all began, they continue sourcing and innovating, carrying forward a family tradition now more than a century old.
For Eder, every cup tells that story. It’s not just about coffee, it’s about legacy, community, and pushing the name forward.