You may not be able to have Matthew McConaughey make an appearance at your holiday party, but you can certainly make a festive splash with his Wild Turkey Longbranch Bourbon. Everyone’s favorite Texan worked with Wild Turkey to infuse their latest expertly crafted small-batch bourbon with his Kentucky and Texas roots.
The Academy Award-winning actor’s parents are from Kentucky, home of Wild Turkey. As a bourbon lover, the partnership between the actor and the company seemed like a natural fit. The brand’s creative director since 2016, McConaughey has worked behind the camera and starred in its commercials to reintroduce the world to the bourbon brand. “As a lover of bourbon, I have secretly always wanted to create my own. (Master Distiller) Eddie Russell and I have worked together for about two years to create Longbranch,” says McConaughey. “Why did we name it Longbranch? We meant it as an extension of the hand – a welcome to friends who can become family.”
So, how did McConaughey get his Texas roots into a bourbon so famous for being from the Bluegrass State? The distillers used the most common small tree type to grow throughout southern Texas – the mesquite tree. The eight-year-old Wild Turkey Bourbon is put through a filtration process using American white oak and is then put through a second filtration process using charcoal made from Texas mesquite. “When mesquite is grilled, it gives off flavors that are earthy, rich, smokey, and sweet. It was the note I was looking for – a little sweeter. Refining the bourbon with those mesquite charcoals also gave it a little more smoothness,” said the actor.
Always smooth and sweet himself, McConaughey realizes that no holiday celebration is complete without a signature cocktail, and Wild Turkey Longbranch has two. These light cocktails are great to serve with appetizers or as a fun way to close out the evening. By the way, you can tell your guests you have it on good authority that McConaughey’s favorite way to drink bourbon is neat.
2 parts longbranch
Juice of half a lime
Soda water or sparkling mineral water
Squeeze half lime into glass filled with ice. Leave lime in the glass. Add Longbranch and top with soda water.
2 parts Longbranch
Serve neat or over ice