Offering a variety of trendy, one-of-a-kind pieces, many feel Lily Claire is a go-to destination for the latest clothing trends and must-have accessories. This mother-daughter-owned lifestyle boutique features modern, boho, classic and vintage styles as well as unique gifts.
While the town of Prosper is rapidly growing, so has Lily Claire over the past year. Located at 201 S. Main St., in Downtown Prosper, the store has doubled its retail space in size from just one year ago. When the doors first opened in October 2020, the store space was barely 400 square feet, but now owner Becky Morris says the space is truly the perfect size.
Becky and Lily Morris pride themselves on offering customers clothing options that are unique from what is found in other stores and what are perfect outfits for any occasion. As a form fashion and marketing director for Saks Fifth Avenue, much of Becky’s inspiration in the store is runway-inspired, while also combining her and Lily’s love for vintage and boho.
“From the very beginning I've wanted to have a store that features a different style from what you can find everywhere else,” says Becky. “It has been really fun and rewarding to put together a store full of stuff that I love.”
Over the past year, Becky incorporated styling services, style presentations and shopping parties into Lily Claire. She and Lily have hosted several runway events in-store, featuring the latest fashion trends. Becky says she loves personal styling and helping people find the perfect outfits. Customers also can catch Becky and Lily showcasing the latest trends on their social media accounts.
Lily Claire’s Fashion 101 classes help customers learn the basics of fashion, the latest fashion trends, and how to know what goes with what. These classes are the perfect way for people to discover their own style and can be part of a girl’s night out, a teen birthday party, or even one-on-one personal consultations. For those wanting a more personal shopping experience, style parties offer small groups of four- to six people opportunities to celebrate a special occasion while learning the latest styles and how to wear them.
Many people are unsure of what to wear or just want to try the latest trends. A Lily Claire Style Box is perfect for them. This kit contains items hand-picked by Becky. Kits are available in amounts of $200 or more. It also includes information on how to style the items and easy-to-mix-and-match tips so the recipient can combine them with other pieces in their closet.
The expansion of the store and styling services are not the only change that will be happening. This fall, Lily will leave for the University of Oklahoma. While this will bring a change to her role and time inside the shop, her time at college will provide an opportunity to expand Lily Claire's online shopping and styling services outside of the North Texas area.
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