Local aesthetician extraordinaire DeeDee Green lives a life of gratitude and it shows in everything she does. Her kindness, warmth, and openness make you feel like you’re catching up with a childhood friend instead of meeting someone for the first time.
While DeeDee’s passion has always been in skin and beauty (she comes from a family who had Avon businesses) she pursued a medical career because she needed an "adult job."—she was a teenage mom. She laughs as she explains watching a tech school infomercial—“I went into the school the next day. I told them to put me into any program, do classes start tomorrow?” She would stay in the medical field for twenty-four years.
After COVID though, DeeDee wanted a pivot. “It was part of my identity,” Deedee says when explaining how she hadn’t left the hospital despite going back to school and working towards the pivot she desired. She was juggling school, her job at the hospital, along with being a wife, mom to four, and a grandma. It was hard to let go of the hospital. The moment would come though. As she was getting ready to head to another shift in the hospital, she realized that she didn’t want to go. She had her LLC filed already. She just couldn’t let the hospital go. However, that day, as she was preparing for a hospital shift, she knew God was telling her that it was time to start the business, to really start it. Her husband, fully supportive and on board, got her to start looking at locations. She found one right away, in a building that was being renovated at the time. She was given her choice of rooms and signed a year lease, despite her fear and uncertainty of whether or not the business would take off.
“My business is completely built on faith, I am wholly surrendered to God,” DeeDee says as she shares her testimony, a testimony that goes hand in hand with the start and launch of her business. It took six months to get clients. She would faithfully show up at the location during her business hours day in and day out. Her younger kids coming along after school pick up. “Why do we have to be here?” they would ask, but DeeDee insisted in being a woman of her word , honoring her hours. There was always the —what if someone came by? thought too.
Someone would come by. DeeDee’s first client was someone who came in and asked for the most expensive service she offered. As DeeDee tells the story though, it wasn’t the fact that someone asked for the most expensive service, it was the opportunity to be there for someone else. By the end of that service, both women would cry. DeeDee believes they met for a reason and the services she offered were just the vehicle she had to connect with someone who needed a listening ear. Later, that first client would drop off a thank you card, leaving it with her husband while DeeDee was out. She hasn’t seen that client since. Since her though, she has been able to welcome a magnitude of clients, every single one a blessing.
DeeDee lets her testimony, her faith, and her surrender to the Lord guide her in all that she does, especially in business. She is thankful that she gets to have her business—not because of the perks of being a business owner— but because of the good she gets to do. Every connection and interaction is purposeful.