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Living in Luxury

Purely Designed by Pure Design

“Luxury is a state of mind.” L’Wren Scott. For some people it may be a state of mind, but for residents of the Signature Club in Lely Resort it is a reality. Residents of the Signature Club live in a resort style community with all the features of a single-family home.  Ranging in size from smaller family layouts to multi-family member residences, there is a floor plan to match each unique buyer.  All homes have a view of the centerpiece lake with a fountain and are a short walk away from The Players Club and Spa, a word class facility featuring resort style pools, bocci courts, basketball courts, 13 Har-Tru Tennis Courts, a well-equipped fitness center, a Tiki bar, outdoor fireplace, Verandah bar and indoor fine dining.

What could be more luxurious than living where you have access to so much? How about having a home in this community decorated by Pure Design of Naples, Inc?  One family from Finland has had such luck.  Wanting to have a space for the visiting overflow of their relatives, they selected a two bed, two bath floorplan with a powder room, a study, his and her’s closets, and a lanai with a gorgeous view and asked Pure Design to work their magic, which was notably an incredible choice.  

Firm Founder and Designer, Laura Parsons describes the mission of Pure Design as striving “to deliver the highest level of creativity, service, and project management. A collaborative process allows for an open and dedicated exploration of personalized concepts to create beautiful and functional interior solutions for our clients.” Their three-phase process to produce a space their clients love are: DEFINE, DEVELOP, DELIVER, and the execution of this project sets new standards in design.

The inspiration behind the curtain was creating a space that reflected everything that is loved about Naples.  They created an easy, breezy, contemporary coastal look with colors showing off the blue, sunshiney skies and turquoise waters, which they define as “Naples Nice.”  Furniture placement and room layouts were strategically designed to complement and draw attention to the surrounding lake and golf course views. Their vision for putting together a home where guests could feel a part of and embrace the Naples coastal lifestyle exceeded expectations.