By definition, couture is fashionable, made-to-measure clothing ranging from formal to casual wear. In recent years, ready-to-wear has taken over, but for those seeking to elevate their fashion choices, CCL has found a hidden gem. Tucked outside Willis is an incredible shop, Couturier Fashions, that can make any lady feel glamorous. Our photoshoot has samples.
Image 1 (Jovani designs, from left to right) The focal point of this black floor-length gown is its exquisite embellishments. Its flowing tulle skirt has a layered ribbon effect, creating a sense of elegance. The short black V-neck dress with gold sequin makes it fun, classic, and sophisticated. The short champagne "art deco-esque" dress is backless. Covered in tasteful embellishments with fringe hanging from the shoulders, it creates a look of chic whimsy. The plunging neckline catches the eye, while this sleeveless beaded black floor-length gown with nude sides adds a sense of simple elegance.
Image 2: (from left to right) A fun and glamorous jumpsuit for any occasion. This Jovani champagne/nude/teal outfit has beaded embellishments and three angular back straps. Be bold in this teal Jovani floor-length, off-the-shoulder crepe gown. With a dramatic fin down the back and ruffle trim detail on the top, the gown stuns. Perfect for any formal affair, this bedazzled Jovani floor-length ombre rose-to-silver gown creates a sense of soft elegance. JVN gives us a playful yet sassy baby blue short-tiered tulle dress with a corset, spaghetti straps, and embellished bodice.
Image 3: Featured on our cover, Jovani's purple ombre bottom ballgown with navy floral lace bodice, tulle-layered skirt, and hoop is as enchanting as it is elegant.
Image 4: This red and gold Jovani gown is suitable for any black-tie occasion. It has a train, a high split, and a fully covered rhinestone bodice.
Image 5-6: Johnathan Kayne offers a long-sleeved backless dress. Its A-line multicolored and flowing skirt has pellet-like split panels that create a floral, mystical elegance. Note the open back in the close-up.
Image 7: (Left to right) Classic semi-formal looks. This mid-length front-tied Jovani in red crepe has pleated long sleeves and a back zipper. Cuff the sleeves for a more sophisticated look. Lily and Taylor's knit dress has a bow, is accented with pearls, and can be styled up or down. Jovani's crepe puff-sleeve sheath dress has a pleated middle for a timeless look.
Image 8: Left: Lily and Taylor's bright orange knit dress with red embellishment offers a new twist on a classic design. Right: Add drama with Design Today's off-the-shoulder wide lapel jacket with a straight skirt.
Couturier Fashions was established in 2005 by Earlene Muse in Houston and relocated to Willis in January 2023, carrying formals for prom, homecoming, cocktail wear, bridal party, Mother of the Bride, and sophisticated suits. Accessories coordinating with the formals include hats, jewelry, and gloves. After successfully working in the beauty industry for more than 25 years, the owner had the desire to still be in the fashion industry in a different field to maintain the beauty of each lady.
Couturier Fashions prides itself on styling ladies in exquisite designer fashions and treating every person as if they are royalty. Sizes range from 0-34, and offer personal shopping appointments upon request. The store is located at 11982 FM 830 in Willis.