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Local Love

Why You Should Shop Small with Your Favorite Main Street Gift Shop

For more than 26 years, The Rebecca Collection has been more than just a gift shop—it’s been a cornerstone of the Bernardsville community, a place where customers become friends and shopping feels personal.

Owned by the mother-daughter duo Sharon Markowitz and Bari Marder, this beloved Main Street boutique is a testament to the power of small businesses and the relationships they cultivate. But in an era where online shopping is easier than ever, Sharon has one important message: supporting local businesses matters now more than ever.

More Than a Store—A Community Staple

Shopping small isn’t just about finding a great gift—it’s about strengthening the community. Sharon has spent decades giving back, quietly supporting local schools, drama clubs, sports teams, and countless fundraisers.

“We love being able to give back to the community that has supported us for so many years,” Sharon says with a smile. “It’s important to shop local because small businesses play a big role in helping schools, teams, and local events thrive.”

That commitment to community is woven into everything The Rebecca Collection does. From hosting special events to featuring local artisans and vendors, the store has built a reputation as a gathering place, not just a shop.

The Personal Touch You Can’t Find Online

For Sharon and Bari, what sets The Rebecca Collection apart is the experience.

“We offer a personal touch. Our customers come in, and it’s not just about buying something—it’s about the experience,” Sharon notes.

That means expert gift recommendations, beautifully wrapped purchases, and friendly conversations that turn customers into regulars.

“There’s a reason people come back,” Bari adds. “They trust us. They know we’re going to help them find exactly what they need, whether it’s a birthday gift, a hostess present, or something special for themselves.”

The store also specializes in custom and corporate gift baskets, carefully curated to fit any occasion. Whether you're looking for a personalized thank-you gift for a client or a beautifully arranged selection of treats for a loved one, The Rebecca Collection ensures every basket is as thoughtful as it is unique.

That sense of trust and connection is something a big-box retailer simply can’t replicate.

A Family-Run Business with Heart

The Rebecca Collection isn’t just a business—it’s a labor of love. Sharon started the shop in honor of her mother, Rebecca, an interior designer. Over the years, the store has evolved, growing into a thoughtfully curated space filled with unique gifts, home décor, jewelry, and accessories.

Bari, who initially pursued a career outside of retail, eventually joined her mother at the shop and has since brought a fresh perspective, handling the store’s marketing and social media.

“I did everything I could to avoid working in retail,” Bari admits with a laugh. “But once I started, I realized how much I loved it. It’s more than just selling—it’s about building relationships and being part of something special.”

Together, Sharon and Bari have made The Rebecca Collection a must-visit destination in Bernardsville.

Support Local, Shop Thoughtfully

With Mother’s Day right around the corner, now is the perfect time to shop local and pick up the perfect gift for Mom. The Rebecca Collection offers a beautifully curated selection of gifts, from artisan jewelry to luxurious candles, all with the personal touch that makes shopping small so special.

So next time you need a gift, think twice before clicking “add to cart.” Stop by The Rebecca Collection instead—you’ll find something unique, support a local business, and maybe even make a new friend.

The Rebecca Collection

Address: 2 Mine Brk Rd, Bernardsville

Phone: (908) 221-0025

Website: therebeccacollection.com/

Businesses featured in this article