Tiffany Hannoush, owner of Giftology and Michelle Provencher, owner of Love Mich, have launched their second line of Love Mich products, designed exclusively for Giftology.
“It’s important to us to bring more awareness to Westfield and the surrounding area, and Love Mich is such a popular woman-owned brand, that it made perfect sense,” Tiffany said.
The first time the longtime friends created an exclusive Love Mich design for Giftology, it sold out in hours.”
The new collaboration features two new prints in turquoise, Giftology’s brand color. One design, said Tiffany, replicates the store’s wrapping paper. Although making fabric to match the Giftology gift wrap will probably continue, she said, future collaborations will feature exclusive new designs.
Michelle added, “Tiffany has been a supporter of Love Mich for many years. We are both so delighted to finally be able to come together and offer Love Mich cozies in Giftology. Our newest collection includes prints that are exclusive to the Giftology brand and store. The designs showcase the brand colors and design aesthetic with our signature Love Mich flair. The collection has done very well at Giftology, thus far and we're excited to continue partnering together.”
“I love being able to connect and collaborate with other women in business. The small business community is a tight one and it's important to support each other any way we can. I am honored to work alongside such a well-known and respected store like Giftology,” said Michelle.
99 Springfield Rd, Westfield
giftology.com, (413) 200-7428
