Meet Brett and Linoy, the ultimate team behind the Wallet Buckle company. Brett is practically a native to Arizona—born in Texas but he was raised in Arizona. He did a brief stint in LA to pursue acting but came back. Linoy moved to America at the age of 21 after completing her military service in Israel. She was pursuing a different quality of life. A pursuit that she is still living and acting out today along with her family.
Linoy, with her degree in business and marketing background, has been an entrepreneur since she got here. Settling first in Seattle and opening her own boutiques to eventually find herself on the roadshow circuit. Brett worked in sales, working with cookware and focused on roadshows. They met and combined everything, their lives and their businesses, creating unique boutique booths for roadshow attendees.
Throughout their adventure with roadshows, they eventually met Trevor and Justin Johnston, the creators of Wallet Buckle. You might be familiar with the name or even the product, the Johnston brothers did appear on Shark Tank in 2017. Brett and Linoy partnered with Trevor and started to exclusively sell Wallet Buckle products.
What is Wallet Buckle? It’s exactly what you’re thinking as you read the word. It’s a belt buckle wallet. Snap in the buckle to your belt and you’re good to go. Each buckle is designed to hold up to five cards—IDs, credit cards, debit cards, membership cards, the Wallet Buckle can hold them all. The buckles are designed with an internal curve that creates tension inside, keeping the cards secure so you are free to go about your day with errands or dance the night away at a concert or bar without worrying about losing your cards. When you need one, simply press on the cards and they slide right out. Ladies, you can leave the purses at home. Gentlemen, no need to worry about pickpockets when you’re going out.
Brett and Linoy started doing shows and going to big country concerts. Wallet Buckle is the perfect music festival companion, whether you are line dancing to country music or jumping up and down at a rock concert. Over time and as focus shifted for the owners, Brett and Linoy had the opportunity to take over Wallet Buckle. Since then, they’ve expanded the brand to include high quality, comfortable, and well-designed hats. They are also looking at adding clothing items soon!
While the main buckle case is manufactured elsewhere—the fronts, the design— is handmade in Arizona in Wallet Buckle’s factory. (It’s Brett and Linoy’s garage, can't get more local or handmade than that.) Ownership has allowed the duo the creativity to create new buckle designs and use new materials to create the fronts. For example, the Beer Buckle collection was inspired by a poolside hang out where Brett thought the design on the can would make a good buckle. Linoy got to work, researching glues and how to make sure it adhered without peeling over time or use. After months of research and testing, Linoy found the glue that would work with beer can material. Finding the right glue allowed for further innovation—animal skins. Each buckle is handmade with their front, using real materials that create unique accessory pieces.
Brett and Linoy raise their two daughters, who are already showing the same entrepreneurial spirit their parents have, in Arizona as they travel around the country going to festivals and concerts, sticking to the vendor market they know and love so well.
You can get your own Wallet Buckle at walletbuckle.com