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Effortless beachtown chic clothing at reasonable prices.

Husband and wife team Jody Curtin and Joe Wilmot opened their first Mahina on Maui’s north shore back in 2006. Since then the funky little boutique chain has grown to fifteen locations throughout the Hawaiian islands, including stores in Waikoloa and Waimea on the Big Island. The initial concept is now as it was then: Fashionable clothing at reasonable prices. Calling their style aesthetic “effortless beachtown chic,” Mahina is on top of what’s trendy in the moment but always with an eye for island living. 

#1 Gauzy and breathable romper is perfect for exploring the island.

#2 Mahina nurtures a positive place to work and grow. 

#3 This outfit is the epitome of Beachtown Chic.

#4 A jersey lined silk dress is perfect for special occasions.

#5 Bringing aloha in beautiful casual wear.

#6 Toes in the sand, looking your best in beach attire.

#7 Airy white dress with denim jacket for an afternoon out on the town.

#8 As a long-established business in Hawaii we’ve seen the islands and fashion change over time. We've always had fun figuring out what’s next!

#9 This textured button down with frayed edging is a casual look for everyday use.

#10 Our team is full of incredibly talented, kind, multi-faceted women who have been the backbone of Mahina for all these years.