On any given day in Dripping Springs, you might find me filming a home tour framed by Hill Country views, capturing behind-the-scenes moments in a jewelry store, or mapping out the next social media campaign for a growing local brand. For me, every business has a story. My work is bringing those stories to life online.
Long before I began working with entrepreneurs in the Hill Country, I was helping shape the early days of social media itself.
My career started in graphic design, where I developed a strong eye for visual storytelling that still influences how I approach content today. That creative foundation eventually led me into the fast-paced world of tech startups. I spent more than a decade working in marketing and community-building roles with companies like Yelp and Facebook during a time when social platforms were rapidly transforming the way businesses connected with customers.
Over the years, I developed a reputation for helping brands translate complex ideas into stories people actually want to follow.
At Yelp, I worked closely with local businesses while also building a thriving community of creators, influencers, and tastemakers who helped spotlight the best restaurants, shops, and experiences in their cities. It was an early lesson in how authentic voices and trusted recommendations can shape local culture and drive discovery.
Later, at Facebook, I continued focusing on community building and helping startups navigate the evolving landscape of social media and customer engagement.
After relocating from the Bay Area to Texas, my work began to take on a more personal direction. I was drawn to the slower pace and strong sense of community in the Hill Country, and I found myself wanting to help local entrepreneurs tell their stories in a meaningful way.
Today, based in Dripping Springs, I partner with small business owners across real estate, wellness, beauty, and lifestyle to shape their social media presence and brand storytelling. My work includes managing accounts for Dripping Springs realtor Karen Rivera and jewelry designer Molly Phillips, as well as supporting marketing and storytelling for Elysian Head Spa.
I especially love collaborating with women entrepreneurs and using social media as a way to amplify the stories of women-owned businesses in the Hill Country. I also work with local brands as a content creator myself, sharing Hill Country finds and experiences with my audience.
Friends and collaborators often describe me as a connector within the local business community. Whether I’m introducing entrepreneurs, working on creative campaigns, or helping brands share their stories, I believe strong communities are built through shared experiences and authentic voices.
Rather than approaching social media as a series of posts or promotions, I see it as a form of storytelling and creative strategy.
When you understand the person behind a business, the content becomes natural. It stops feeling like marketing and starts feeling like connection.
When local businesses share their stories authentically, something powerful happens: A brand grows. A business thrives. And a community becomes a little more connected.
@conniec
“Rather than approaching social media as a series of posts or promotions, I see it as a form of storytelling and creative strategy. When you understand the person behind a business, social media stops feeling like marketing and starts feeling like connection.” - Connie Chung