Mornings are a juggling act—blinking awake, walking the dog, herding kids out the door and trying to remember where you left your keys (and maybe your coffee). By the time you check the weather, skim your inbox or make sure your flight hasn’t been delayed, the day’s already running away. Breakfast? An afterthought.
That’s where Oats Overnight comes in—a simple solution born from the chaos of real mornings.
Professional poker player turned breakfast innovator Brian Tate is the CEO and creative force behind Oats Overnight—and the guy who had the lightbulb moment. Between cross-country travel and crack-of-dawn starts, he needed a way to fuel up without slowing down. So, he started experimenting in his own kitchen, mixing oats with protein, functional ingredients and real flavor to build a breakfast that didn’t need babysitting.
“Mornings are busy, and breakfast is often the first thing to fall through the cracks,” shares Tate. “I realized others were facing the same problem: wanting to eat better but struggling to make it happen in the rush of the morning.”
From there, Oats Overnight set out to raise the bar—combining genuine nutrition with everyday ease. Each serving is certified gluten-free and delivers 20+ grams of protein, whole-grain oats and superfoods like chia and flax seeds, available in both dairy and vegan options.
“Many breakfast brands focus on one or the other—either a ‘healthy-ish’ bar or a convenience shake,” Tate notes. “Oats Overnight is built on the insight that busy people want both: something ready, reliable and good for you.”
With more than 60 flavors—from Maple Pancakes and Peach Upside-Down Cake to seasonal favorites like Pumpkin Pie and the bestseller Cookies & Cream—there’s an option for every taste.
Offering a real-life fix to consumers, Oats Overnight’s business has skyrocketed, leading to a nationwide expansion that ultimately brought them to West Chester.
“We chose West Chester for its strategic location near major highways and distribution corridors, which has significantly improved our logistics,” Tate adds.
That move lowered costs and reduced shipping times—benefits that extend to both the company and the customer.
Just as importantly, the West Chester plant has created nearly 300 permanent jobs with competitive wages and the opportunity for stock options.
“As an employee-owned company, investing in a skilled local workforce and contributing to the economic strength of Ohio is central to our mission,” Tate emphasizes.
Customers can purchase Oats Overnight in a one-time purchase or by subscription service in a 16-, 24- or 32-count option.
“With your first order, you’ll receive a free shaker bottle, then all you need to do is add 8 ounces of milk or milk-alternative, pour in one of the packets, shake it and refrigerate overnight,” says Tate.
When ready to eat, give it one more shake—no spoon, no bowl needed.
Subscribers can customize orders, access “subscriber only” flavors and help shape future offerings by sampling a free trial pack included in every delivery.
“We run a ‘Flavor In Development’ (FID) program that puts upcoming flavors directly in the hands of our 300K+ subscribers to gather real-time feedback, refine recipes and only roll out what sticks,” Tate explains. “The result is a pipeline guided by real-world insights, not guesswork. We make products with our customers, not just for them.”
Oats Overnight believes breakfast should never be boring, backing each order with a 100% satisfaction guarantee. The products can be found in Whole Foods, Target, Walmart, Meijer, Sam’s Club, Costco and many other retail stores.
To jumpstart your morning, shop flavors or sign up for a subscription service, visit OatsOvernight.com.
Each serving is certified gluten-free and delivers 20+ grams of protein, whole-grain oats and superfoods like chia and flax seeds, available in both dairy and vegan options.