Malika Bowling was a content creator before the term even existed. In 2009, she launched her blog, Roamilicious, as a creative outlet to combine her love of writing and dining out. What began as a passion project quickly evolved into a career in digital marketing, content creation, and travel writing.
"I started my blog after being laid off in 2008. It was a way to learn about SEO and social media, but it grew into so much more," Malika explained. Her determination and adaptability turned an uncertain time into a thriving business.
Malika’s journey has been full of learning curves, but she’s embraced every challenge. "It’s been fun but bumpy at times," she admitted. Her work has taken her to incredible destinations and introduced her to unforgettable dining experiences—all of which she loves sharing with her followers.
For aspiring influencers, Malika’s advice is clear: put your audience first and diversify your approach. "Start building an email list early—it’s something I wish I had focused on more," she suggested. When it comes to working with restaurants and travel brands, Malika stresses professionalism. "Vet influencers carefully and ensure staff is prepared for media visits. Covering the tip and making it a great experience can go a long way."
Staying authentic is key to Malika’s success. "I always try the restaurants, destinations, or products myself before recommending them. That way, I know what will resonate with my audience," she shared. "I also turn down offers that don’t align with my values."
Looking to the future, Malika sees the influencer space becoming more discerning. "People will be more selective about who they follow and trust. I just hope blogging doesn’t disappear completely because I still love writing long-form content.”
She’s the author of Culinary Atlanta: Guide to the Best Restaurants, Markets, Breweries and More! and Food Blogging 101. She has been featured on HGTV, Chowhound, Playboy, TravelGirl and has been a contributing writer to USA Today.
Follow Malika’s adventures in food and travel on Roamilicious.com and
http://instagram.com/roamilicious for tips, reviews, and inspiration.